Director of Admissions

Argon Agency•Delray Beach, FL

6d•$85,000 - $125,000

About The Position

The Director of Admissions leads and optimizes admissions operations across behavioral health and addiction treatment services. This expert-level leadership role requires extensive knowledge of healthcare systems, substance use disorder treatment, mental health services, insurance processes, Salesforce CRM management, and admissions conversion strategies. The Director combines operational and technical expertise with team leadership to manage complex admissions pipelines, implement automated lead nurturing, and coach representatives while maintaining ethical, patient-centered admissions practices. The successful candidate evaluates existing systems, identifies deficiencies, implements improvements, and develops a high-performing admissions team. The role is expected to provide strategic direction, operational accountability, and measurable improvements to the admissions department.

Requirements

Substantial hands-on experience with behavioral health admissions.
Expert-level proficiency in Salesforce, including administration and workflows.
Experience with team development and performance-driven operations.
Comprehensive knowledge of behavioral healthcare systems, addiction treatment, and mental health services.
Understanding of levels of care, including detoxification, residential treatment, PHP, IOP, and outpatient services.
Advanced knowledge of insurance verification, benefits, authorization processes, payer requirements, and admissions eligibility.
Ability to manage complex admissions pipelines and implement automated lead nurturing strategies.
Ability to coach representatives and improve performance while maintaining ethical, patient-centered admissions practices.
Strong leadership, operational expertise, and technical proficiency.
Ability to evaluate systems, identify deficiencies, implement improvements, and deliver measurable results.

Responsibilities

Oversee daily admissions operations, ensuring timely and professional handling of inquiries and referrals.
Recruit, train, manage, and coach admissions representatives.
Establish performance expectations, accountability standards, and departmental KPIs.
Conduct call reviews, performance evaluations, and ongoing coaching to improve conversion rates and communication skills.
Develop admissions scripts, objection-handling techniques, follow-up protocols, and training materials.
Ensure admissions practices align with clinical eligibility, organizational policies, and applicable healthcare regulations.
Manage Salesforce lead management, reporting, dashboards, automation, and pipeline optimization.
Develop and manage automated drip campaigns using SMS, email, and structured follow-up sequences.
Implement lead segmentation, automated workflows, task assignments, and lead reactivation strategies.
Maintain accurate CRM documentation, lead attribution, and admissions tracking.
Identify opportunities to improve lead response times, engagement, and conversion rates.
Collaborate with marketing teams to evaluate lead quality, campaign performance, and return on advertising investment.
Coordinate with clinical, utilization review, and facility leadership teams to facilitate appropriate admissions.
Navigate complex patient situations with professionalism, sound judgment, empathy, and discretion.
Monitor lead-to-admission conversion rates, speed-to-lead, call quality, follow-up effectiveness, and representative productivity.
Analyze admissions data to identify performance gaps and implement corrective strategies.
Develop scalable systems, standard operating procedures, and quality assurance processes.
Provide regular performance reporting and strategic recommendations to executive leadership.
Foster accountability, continuous improvement, and an exceptional patient experience.