Director National Sales - Mid-Market

Armada•Saint Louis, MO

About The Position

As Director, National Sales - Mid-Market, you will drive new sales and profitable growth for Armada Supply Chain Solutions services, with the opportunity to leverage the Armada, Sunset Transportation, and ATEC brands across the logistics and supply chain industry. You will execute a sales strategy that positions Armada as a market leader in supply chain solutions and expands revenue by closing new business across existing and adjacent markets and verticals. The role focuses on engaging prospective customers, managing complex sales cycles, and delivering measurable revenue results. You will collaborate with senior leadership and marketing to align sales objectives with company strategy, with an emphasis on growth and market penetration. The role also involves identifying and entering adjacent market segments, building prospect and client relationships, collaborating with marketing, operations, and product teams, using sales technology and analytics, partnering with the Sales Development team on lead generation, and improving sales processes and methodologies. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

  • At least 5 years of experience focused on closing complex B2B sales in the logistics and supply chain industries.
  • Proven direct sales success driving revenue growth and market share expansion.
  • Demonstrated success penetrating new markets, including adjacent and high-growth verticals, with a strategic, customer-centric approach.
  • Expertise in consultative selling, complex deal negotiation, and closing high-value contracts.
  • Strong pipeline management, forecasting, and sales performance analytics skills.
  • Proficiency with CRM and sales automation tools.
  • Effective communication and relationship-building skills at the C-suite level.
  • Experience leading teams and collaborating cross-functionally.
  • Bachelor’s degree in business, marketing, sales, or a related field.
  • Results-driven approach focused on closing deals and delivering measurable growth.
  • Strategic thinking that balances big-picture vision with hands-on sales execution.
  • Strong emotional intelligence and negotiation skills to build lasting customer partnerships.
  • Adaptability and proactivity in identifying and pursuing new business opportunities, especially in emerging adjacent markets.

Responsibilities

  • Drive new Mid-Market sales opportunities and close deals that contribute to profitable growth.
  • Develop targeted approaches to convert leads into long-term customers.
  • Identify, introduce, and penetrate adjacent market segments that complement the company’s logistics and supply chain offerings, unlock revenue streams, and expand its market footprint.
  • Build and nurture relationships with prospects and clients, presenting Armada’s value proposition to build trust and win new business.
  • Collaborate with marketing, operations, and product teams to align sales efforts with promotional campaigns and service capabilities.
  • Use Salesforce CRM, Pardot, and other sales enablement tools to streamline sales processes, track performance metrics, and inform data-driven decisions.
  • Partner with the Sales Development team to refine lead generation.
  • Assess and improve sales methodologies and processes to shorten sales cycles and increase win rates.
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