Director, National Retail

Girl Scouts of the USA•New York, NY

2d•$88,000 - $165,000•Hybrid

About The Position

Girl Scouts of the USA (GSUSA) is a nonprofit organization dedicated to building girls of courage, confidence, and character. Its Revenue community oversees Girl Scout Merchandise, Product Program, National Licensing, and Revenue Operations, working with local councils and external partners to grow revenue, member engagement, council value, and brand reach. Girl Scout Merchandise is seeking a Director, National Retail to lead and strengthen wholesale and retail across Council retail partners. The role builds Council business capability and drives growth through insight, coaching, and partnership. Success includes wholesale sales as well as improvements in Councils’ in-store and digital retail performance, customer engagement, and profitability. The Director will establish a national retail performance framework with data-driven decision-making, consistent KPIs, and scalable tools, while building long-term partnerships across Councils and GSUSA. The position is full-time and hybrid, with two days on site required, and is based in New York City. Travel is 0–10%.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
10 or more years of experience in retail or wholesale leadership, including multi-store or franchise environments.
Experience in coaching, training, or consultative account management.
Proven success building performance frameworks and coaching partners to improve sales and operational results.
Strong financial and analytical skills, including the ability to interpret data and turn insights into action.
Excellent communication and relationship-building skills, with the ability to serve as a trusted partner and advisor to field and executive teams.
Strategic thinking paired with a hands-on, results-driven mindset.
Demonstrated ability to manage complex relationships across a federated model.
Experience with omnichannel retail operations and customer engagement strategies.
Proficiency with Office 365 or similar productivity suites.
Fluency in PowerPoint or similar presentation software.
Fluency in Microsoft Excel or similar software.
Fluency in BI tools such as Looker, Power BI, or similar data analytics software.

Nice To Haves

MBA preferred.
Experience with Salesforce or NetSuite.

Responsibilities

Lead the national strategy for the wholesale and Council retail channel, influencing sales, margin, and retail KPI performance through partnership, planning, and performance management.
Develop and execute growth plans aligned with Girl Scout Merchandise product, marketing, and ecommerce strategies.
Oversee Council ordering cycles, assortment planning, and demand forecasting to optimize wholesale and sell-through performance.
Partner with buyers and planners to align product mix and inventory with Council needs and national campaigns.
Represent the Council retail network within GSUSA, identifying trends, opportunities, challenges, and innovations to inform strategy, product planning, and initiatives.
Lead quarterly wholesale planning meetings, using Council performance insights and business trends to inform budgets, merchandising strategies, and ecommerce priorities.
Create and maintain a Council Retail Performance and Segmentation Framework with KPIs for sales, customer experience, digital engagement, and operational excellence.
Lead quarterly and annual business reviews with Councils to assess performance, share insights, and co-develop improvement plans.
Develop dashboards, reporting, and performance management tools with Analytics & Insights, Technology, and Finance.
Coach and consult Council retail leaders on financial management, inventory efficiency, and customer engagement strategies.
Develop and deliver scalable training, webinars, and best-practice toolkits for Council retail teams.
Advocate for Council retail needs within GSUSA and ensure Council perspectives inform business decisions and strategic initiatives.
Facilitate forums, share best practices, and support peer-to-peer learning across the Council retail community.
Partner with GSM ecommerce, GSUSA Marketing, and Brand teams to align national promotions and deliver a consistent omnichannel customer experience.
Lead cross-functional change management for GSUSA initiatives, including communications and training plans that support Council adoption.
Serve as the retail subject matter expert to internal Council Partnerships, Program, and Membership teams.
Engage and influence senior Council leaders, including CEO-, COO-, and CFO-level stakeholders, to align on retail strategies and support key initiatives.
Build and maintain long-term relationships across Council retail teams and GSUSA to advance strategic initiatives and organizational growth.
Collaborate with the Girl Scout Central store manager to pilot retail concepts and identify practices that could inform broader Council retail strategies.

Benefits

20 days of paid time off, two floating holidays, and nine workplace holidays per year.
Paid year-end office closure between Christmas and New Year’s.
Medical and behavioral health coverage with individual and family plan options, including wellness, hospitalization, and fertility assistance.
GSUSA partial subsidy of medical plan premium costs.
Dental and vision coverage.
Health Savings Accounts and Flexible Spending Accounts, including Health, Dependent Care, and Limited FSA options for those with Health Savings Accounts.
Company-paid life insurance.
Flexible work arrangements.
12 weeks of paid parental leave.
401(k) with company match.
Short- and long-term disability for salary continuation.
Health and wellness classes and activities throughout the year.