Director, Messaging Management & Orchestration

Advocate Health • Oak Brook, IL

19h • $75 - $121 • Remote

About The Position

The Director of Channel Management and Orchestration leads the strategic planning, governance, and operational management of consumer engagement initiatives across Advocate Health's digital ecosystem. The role activates and optimizes enterprise marketing channels, operationalizes digital engagement programs, and enables scalable, data-driven communications across web, patient portals, digital products, and emerging engagement platforms. The leader brings journeys to life operationally rather than designing them, bridging journey strategy, marketing campaigns, product launches, and enterprise execution.

Working closely with Marketing, CRM, Digital, Epic, Information Technology, Operations, Analytics, and MarTech teams, the Director translates business priorities and marketing strategies into seamless digital execution. The role oversees marketing channel operations, engagement, personalization opportunities, AI-enabled messaging, experimentation, and platform optimization so campaigns, products, and consumer journey initiatives are delivered efficiently, consistently, and at scale.

The Director serves as the operational leader for digital engagement, connecting people, processes, data, and technology to improve marketing effectiveness, consumer engagement, operational efficiency, and measurable business outcomes across the enterprise.

Requirements

• Bachelor’s degree in business, marketing, communications, social sciences, or a related field.
• At least 8 years of experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.
• At least 5 years of experience managing others.
• Demonstrated knowledge and experience with marketing operations planning and execution.
• Enterprise-level understanding of marketing technology ecosystems, such as CRM, CDP, CMP, marketing automation, and digital engagement platforms.
• Strong technical acumen and ability to translate business needs into scalable systems, standards, and frameworks.
• Experience operating in regulated environments and understanding of privacy, consent, and governance principles.
• Ability to lead through influence and collaborate across IT, Security, Privacy, and business stakeholders.
• Strategic thinking and ability to balance innovation, risk, scalability, and operational readiness.
• Strong analytical and problem-solving skills to assess tradeoffs and guide informed decision-making.
• Excellent verbal and written communication skills, including communicating complex concepts to executive and non-technical audiences.
• Highly collaborative and adaptable, with comfort operating in complex, matrixed organizations.

Nice To Haves

• At least 5 years of experience in brand development, marketing, brand strategy, brand consulting, or strategic planning.

Responsibilities

• Lead operational execution of enterprise digital consumer engagement initiatives, translating business priorities into scalable digital programs across marketing, clinical, operational, and consumer engagement channels.
• Lead operational execution of integrated marketing campaigns, ensuring campaigns are activated, personalized, measured, and optimized across digital channels.
• Partner with Marketing teams to translate campaign strategies into scalable digital execution plans, coordinating audience segmentation, messaging deployment, automation, testing, and performance optimization.
• Establish governance and best practices for digital marketing channel operations, campaign execution, channel health, deliverability, and engagement performance.
• Identify opportunities to expand campaign reach through AI-enabled personalization, intelligent channel selection, and emerging engagement technologies.
• Integrate enterprise marketing campaigns with Epic, CRM, digital platforms, consumer applications, and operational workflows to create connected consumer engagement experiences.
• Optimize engagement through data, AI, personalization, experimentation, A/B testing, and continuous improvement to maximize consumer engagement and business outcomes.
• Lead and mentor a high-performing team, fostering collaboration, accountability, and innovation.
• Enable teams to operate effectively by removing barriers and facilitating decision-making.
• Foster a collaborative, performance-driven work environment by setting clear goals, providing feedback, and supporting ongoing development.

Benefits

• Paid Time Off programs.
• Medical, dental, vision, life, and short- and long-term disability benefits.
• Flexible Spending Accounts for eligible health care and dependent care expenses.
• Adoption assistance and paid parental leave.
• Defined contribution retirement plans with employer match and other financial wellness programs.
• Educational Assistance Program.
• Competitive compensation, premium pay for eligible positions, incentive pay for select positions, and opportunity for annual performance-based increases.

What This Job Offers

• Job Type: Full-time
• Career Level: Director