Director, Marketplace Marketing

Xometry•Lexington, KY

14d•Hybrid

About The Position

Xometry is seeking a Director, Marketplace Marketing to own marketing that drives demand on both sides of its AI-powered marketplace, connecting buyers seeking custom manufactured parts with a global network of manufacturing partners. The role turns buyer interest into sales-ready leads, grows revenue in existing customer accounts, and recruits, activates, and retains manufacturing partners. The Director sets strategy, partners cross-functionally on execution, and remains hands-on in marketing programs. The role manages a team of 5–6 marketers. For buyer demand and account growth, the Director owns the marketing qualified lead program from initial engagement through qualification and handoff to Sales, sets conversion targets with Sales, improves nurture programs, and works with Marketing Technology on lead data quality. The Director develops customer onboarding, retention, advocacy, and account expansion strategies, including referral, review, and reference programs, and provides Sales with messaging, proof points, and sales materials. For supplier marketing, the Director owns partner marketing strategy, planning, and results against global recruitment targets. Responsibilities include acquiring new manufacturing partners, re-engaging lapsed partners, strengthening Xometry’s reputation among manufacturers, supporting partner onboarding and activation, improving partner engagement and retention, and coordinating with international partner marketing teams to develop shared insights and assets adapted for local markets. The Director is the primary marketing partner to the supplier network team. Across both marketplace audiences, the Director builds a pipeline of buyer and partner stories, sets event strategy, manages the commercial marketing budget, and ensures invoice accuracy.

Requirements

12+ years of experience in B2B marketing.
5+ years leading teams.
Depth in growth marketing, including lead generation and qualification, nurture design, and conversion.
A record of working side by side with Sales.
Ability to collaborate and influence across Sales, Product, Operations, and Marketing to align on growth priorities.
Excellent communication skills and ability to translate complex offerings into compelling, audience-relevant value propositions.
Skill in capturing and applying the voice of the market to ensure marketing resonates with target audiences.
Experience creating engagement programs that scale participation and value.
Strong creative sensibility and ability to evaluate and guide campaign concepts, messaging, and storytelling.
Solid analytical capabilities, including use of data, research, and dashboards to optimize programs and demonstrate ROI.
Proficiency with current AI and marketing technology tools, such as Claude, Gemini, Salesforce, HubSpot, and Looker.
Strong people leadership skills, including experience developing managers and building high-performing teams.
Ability to thrive in a fast-paced, high-growth environment and balance near-term priorities with long-term brand building.

Nice To Haves

Marketplace, SaaS, or technology experience is strongly preferred.
Manufacturing familiarity is a plus.

Responsibilities

Own the marketing qualified lead program from first engagement through qualification and handoff to Sales.
Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.
Develop strategies for growing existing customer accounts from onboarding through long-term retention.
Build referral, review, and reference programs that turn satisfied buyers into advocates.
Provide Sales with on-brand, insight-driven messaging, proof points, and sales materials.
Own partner marketing strategy, planning, and results against global partner recruitment targets.
Build multi-channel programs to recruit new manufacturing partners and win back lapsed partners.
Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence, and PR plans developed with Communications.
Help new partners complete onboarding and take their first jobs, keep partners engaged and accepting work, and reduce partner attrition.
Coordinate with international partner marketing teams so insights and assets are developed together and adapted for local markets.
Serve as the primary marketing partner to the supplier network management team.
Build a steady pipeline of buyer and partner stories for Sales, Content, and Campaigns.
Set event strategy for buyer and partner audiences.
Manage the commercial marketing budget and invoice accuracy.
Manage a team of 5–6 marketers.
Work cross-functionally on marketing execution and stay hands-on in programs.