Director, Marketplace Marketing

Xometry•North Bethesda, MD

14d•Hybrid

About The Position

The Director, Marketplace Marketing owns marketing strategy and execution that drives demand across both sides of Xometry’s AI-powered manufacturing marketplace. The role converts buyer interest into sales-ready leads, grows revenue within existing customer accounts, and recruits, activates, and retains manufacturing partners. The Director sets strategy, collaborates cross-functionally, remains hands-on in marketing programs, and manages a team of 5–6 marketers. For buyer marketing, the Director owns the MQL program from first engagement through qualification and handoff to Sales, sets conversion targets with Sales, improves nurture programs, and partners with Marketing Technology on lead data quality. The role also leads existing-account growth and customer advocacy programs, and provides Sales with effective messaging, proof points, and materials. For supplier marketing, the Director owns strategy, planning, and results against global partner recruitment targets. Responsibilities include partner acquisition and win-back, reputation building, onboarding and activation, engagement and retention, and alignment with international partner marketing teams. The Director is the primary marketing partner to the supplier network management team. Across both marketplace audiences, the role builds a pipeline of customer stories, sets event strategy, and manages the commercial marketing budget and invoice accuracy.

Requirements

12+ years of experience in B2B marketing, including 5+ years leading teams.
Depth in growth marketing, including lead generation and qualification, nurture design, and conversion.
A record of working side by side with Sales.
Ability to collaborate and influence cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities.
Excellent communication skills and ability to translate complex offerings into compelling, audience-relevant value propositions.
Strong ability to capture and apply the voice of the market so marketing resonates with target audiences.
Experience creating engagement programs that scale participation and value.
Strong creative sensibility and ability to evaluate and guide campaign concepts, messaging, and storytelling.
Solid analytical capabilities, including applying data, research, and dashboards to optimize programs and demonstrate ROI.
Proficiency with current AI and marketing technology tools, such as Claude, Gemini, Salesforce, HubSpot, and Looker.
Strong people leadership, including experience developing managers and building high-performing teams.
Ability to thrive in a fast-paced, high-growth environment and balance near-term priorities with long-term brand building.

Nice To Haves

Marketplace, SaaS, or technology experience is strongly preferred.
Manufacturing familiarity is a plus.

Responsibilities

Own the buyer marketing qualified lead program from first engagement through qualification and handoff to Sales.
Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.
Set the strategy for growing existing customer accounts from onboarding through long-term retention.
Build referral, review, and reference programs that turn satisfied buyers into advocates.
Deliver on-brand, insight-driven messaging, proof points, and sales materials in partnership with Sales.
Own partner marketing strategy, planning, and results against global partner recruitment targets.
Build multi-channel programs to acquire new manufacturing partners and win back lapsed partners.
Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence, and PR plans developed with Communications.
Help new partners complete onboarding and take their first jobs, keep partners engaged and accepting work, and reduce partner attrition.
Work with the international partner marketing team to develop insights and assets together and adapt them for local markets.
Serve as the primary marketing partner to the team that manages the supplier network.
Build a steady pipeline of buyer and partner stories to support Sales, Content, and Campaigns.
Set event strategy for buyer and partner audiences.
Manage the commercial marketing budget and invoice accuracy.
Manage a team of 5–6 marketers.

Benefits

401(k) match
Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Generous paid time off, including vacation, sick leave, floating holidays, and fixed holidays
Maternity leave
Bonding leave
Employee assistance program (EAP)
Other wellbeing resources
Bonus