Director, Marketplace Marketing

Xometry•Waltham, MA

14d

About The Position

Xometry is seeking a Director, Marketplace Marketing to own marketing that drives demand on both sides of its AI-powered manufacturing marketplace. The role turns buyer interest into sales-ready leads, grows revenue within existing customer accounts, and recruits, activates, and retains manufacturing partners. The Director sets strategy, partners cross-functionally on execution, and remains hands-on in marketing programs. The position manages a team of 5–6 marketers. The Director leads buyer demand generation and account growth, including the MQL program from initial engagement through qualification and Sales handoff, customer advocacy and expansion, and sales enablement. The role also owns global supplier marketing strategy and performance, including supplier acquisition, reputation, activation, engagement, and retention, in partnership with international partner marketing teams and the supplier network team. Across both marketplace audiences, the Director develops customer stories, sets event strategy, and manages the commercial marketing budget and invoice accuracy. The estimated base salary range is $175,000–$200,000 annually, plus bonus, depending on job-related skills, relevant experience, and location. Xometry offers a competitive benefits package.

Requirements

12+ years of experience in B2B marketing.
5+ years leading teams.
Depth in growth marketing, including lead generation and qualification, nurture design and conversion, and working closely with Sales.
Ability to collaborate and influence cross-functionally across Sales, Product, Operations, and Marketing.
Excellent communication skills and ability to translate complex offerings into compelling, audience-relevant value propositions.
Strong ability to capture and apply the voice of the market to marketing efforts.
Experience creating engagement programs that scale participation and value.
Strong creative sensibility and ability to evaluate and guide campaign concepts, messaging, and storytelling.
Solid analytical capabilities, including applying data, research, and dashboards to optimize programs and demonstrate ROI.
Proficiency with current AI and marketing technology tools; examples listed include Claude, Gemini, Salesforce, HubSpot, and Looker.
Strong people leadership, including experience developing managers and building high-performing teams.
Ability to thrive in a fast-paced, high-growth environment while balancing near-term priorities with long-term brand building.

Nice To Haves

Marketplace, SaaS, or technology experience is strongly preferred.
Manufacturing familiarity is a plus.

Responsibilities

Own the buyer marketing qualified lead program from first engagement through qualification and handoff to Sales.
Set conversion targets with Sales, improve nurture programs, and partner with Marketing Technology on lead data quality.
Set the strategy for growing existing customer accounts from onboarding through long-term retention.
Build referral, review, and reference programs that turn satisfied buyers into advocates.
Deliver on-brand, insight-driven messaging, proof points, and sales materials that the Sales team uses; serve as Sales’ primary Marketing partner.
Own partner marketing strategy, planning, and results against global partner recruitment targets.
Build multichannel programs to acquire new manufacturing partners and win back lapsed partners.
Strengthen Xometry’s reputation among manufacturers through content partnerships, industry presence, and PR plans developed with Communications.
Help new partners complete onboarding and take their first jobs, keep partners engaged and accepting work, and reduce partner attrition.
Coordinate with the international partner marketing team to develop insights and assets together and adapt them for local markets.
Serve as the primary marketing partner to the team that manages the supplier network.
Build a steady pipeline of buyer and partner stories for Sales, Content, and Campaigns.
Set event strategy for buyer and partner audiences.
Manage the commercial marketing budget and invoice accuracy.
Manage a team of 5–6 marketers.
Work cross-functionally with Sales, Product, Operations, and Marketing to align around growth priorities.

Benefits

401(k) match
Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Generous paid time off, including vacation, sick leave, floating holidays, and fixed holidays
Maternity and bonding leave
Employee assistance program (EAP)
Other wellbeing resources
Bonus