Director-Marketing

NYU Langone Health • New York, NY

9h • $152,240 - $222,768

About The Position

NYU Langone Health is seeking a skilled, strategic Marketing Director to develop and execute comprehensive marketing plans for prioritized Communities of Practice (COPs). The role owns end-to-end marketing planning and execution for assigned COPs, partnering with Channel Lead peers and supporting the Relationship Lead with stakeholder management and overall COP strategy. It integrates patient-centered storytelling, instructional and procedural video content, and physician profiles into cohesive marketing strategies.

Reporting to the Senior Director, Relationship Lead in the Brand Experience, Creative and Design Center of Excellence, the position supports COPs including Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics. It leads planning and execution across messaging, collateral, search engine marketing, email, digital signage, multimedia, and other paid, earned, and owned channels, ensuring alignment with institutional priorities and high standards of quality. The role also manages a Marketing Senior Manager and works with internal teams and leadership to measure and improve campaign outcomes.

Requirements

• At least 8–10 years of experience in communications, marketing planning, or program management in a large, complex, or regulated environment.
• Familiarity with marketing analytics, campaign evaluation, and optimization methods.
• Demonstrated ability to translate strategy into executable marketing plans.
• Deep expertise in audience segmentation and channel optimization for patient and physician audiences.
• Experience developing, optimizing, and managing search engine marketing campaigns.
• Strong project management, workflow oversight, and tactical execution skills.
• Experience integrating marketing efforts with broader institutional or enterprise campaigns to ensure a unified brand and communications approach.
• Demonstrated success managing high-volume, complex marketing portfolios with multiple stakeholders while ensuring consistency, quality, and timely execution.
• Strong experience leading patient-centered storytelling, including narratives, instructional or procedural video content, and physician profiles.
• Experience with segmentation, analytics, and channel planning.
• Bachelor's degree in Communications, Marketing, or a related field.
• Ability to communicate effectively with all levels of the organization.

Nice To Haves

• Master's degree in Communications, Marketing, or a related field.
• Background in healthcare, academic medical centers, or other regulated industries.
• Experience managing planning functions in a matrixed environment.
• Familiarity with service line marketing and driving growth across clinical specialties.
• Experience working with Cardiology + Heart Surgery, Ortho, Lung Surgery/Pulmonology, Children's Health, CAPsych, Rehab, Rheum, Endocrinology + Diabetes, and Geriatrics.

Responsibilities

• Serve as the marketing subject-matter expert for assigned COPs, developing strategies and maintaining comprehensive plans aligned with institutional and clinical department goals.
• Oversee execution of marketing strategies across briefs, collateral, campaigns, and content calendars, ensuring consistency and alignment with strategic objectives.
• Integrate institutional priorities, including patient experience, into marketing strategies.
• Apply audience segmentation and channel optimization to engage patient and physician audiences and maximize impact.
• Partner with digital teams on messaging, collateral, and search engine marketing strategies to support patient volume and service line growth.
• Incorporate location-specific service line strategies that highlight access points, capabilities, and growth opportunities across NYULH markets.
• Integrate marketing tactics with broader institutional campaigns and maintain consistent messaging.
• Use organic and paid content opportunities in strategic execution in partnership with the internal content studio.
• Lead marketing deliverables for the portfolio, including collateral, search engine marketing, messaging, owned-channel opportunities, multimedia, and test-and-learn concepts.
• Lead planning and execution of patient-focused content, including patient experience narratives, instructional videos, procedural content, and physician profiles.
• Develop briefs and execute comprehensive marketing plans for new programs, procedures, and key recruitment efforts.
• Ensure deliverables are developed and activated through paid, owned, and digital channels in line with channel requirements and brand standards.
• Partner with Relationship Leads to turn strategy into actionable tactics advancing partnership goals, institutional priorities, patient experience, clinical strengths, and service line differentiation.
• Oversee COP content development, ensuring the Content Studio and other Channel Leads deliver content aligned with strategy and timing.
• Collaborate with Strategy, Digital, and Program Measurement teams to define tracking requirements, support measurement setup, optimize campaigns, and report insights to stakeholders.
• Collaborate with Channel Lead peers across Content Studio, Brand, Creative & Design, and Digital teams on email, digital signage, and other paid, earned, and owned channels.
• Provide marketing plans and reporting to leadership to inform decisions and demonstrate outcomes.
• Manage a Marketing Senior Manager, providing coaching, development, workload oversight, and prioritization.
• Work with the Relationship Management workstream to ensure stakeholder-facing roles clearly communicate COP requests and objectives.
• Refine processes and planning frameworks as part of continuous improvement.
• Review campaign performance, including SEM and content engagement metrics, and use insights to refine tactics.
• Drive measurable growth in patient acquisition and service line volume through targeted marketing initiatives.
• Use analytics and reporting to inform planning cycles, optimize performance, and promote accountability across tactics.

Benefits

• Comprehensive benefits and wellness package.
• Financial security benefits.
• Generous time-off program.
• Employee resource groups for peer support.
• Employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.

What This Job Offers

• Job Type: Full-time
• Career Level: Director