Director, Marketing – IPF Disease State Education

United Therapeutics•Rtp, NC

30d•Onsite

About The Position

The Director, Marketing - IPF DSE will lead the development and execution of unbranded disease education strategy and tactical plan. This role will assist the organization in meeting objectives by working to increase awareness of IPF, disease state education, available classes of treatments market for both patients and HCPs. Develop the marketing strategy for patient and HCP IPF DSE, develop a strong understanding of the disease state, analyze market and clinical data identifying actionable insights to guide direction. Ensure alignment across key stakeholders to support organization objectives in IPF. Lead external agencies and direct reports in creating and managing the tactical plan based on the DSE strategy, and monitoring KPIs to adjust activities as needed to meet goals Manage market research activities to identify opportunities for the function, support development of messaging and value proposition, and identify opportunities to optimize execution and delivery of key messages Develop strong working relationships with the sales force, brand team to ensure understanding and consistent implementation of the DSE strategy and tactics, including attending and presenting at sales meetings Build and maintain strong cross‑functional relationships with Medical Affairs, Regulatory, Legal, and other internal partners to support aligned and compliant brand execution Develop productive relationships with key opinion leaders and gather insights to inform DSE activities, collaborating with KOLs to support appropriate execution of DSE initiatives Share updates and key insights with senior leadership, sales teams, and cross‑functional partners to keep teams aligned on performance and priorities Oversee allocation and ongoing management of the annual brand budget Foster strong collaboration across sales and marketing, innovation and exquisite execution Develop strong relationships with IPF patient facing groups and their support activities

Requirements

15+ years of progressive marketing experience in the pharmaceutical/biotech industry with a Bachelor's Degree
13+ years of progressive marketing experience in the pharmaceutical/biotech industry with a Master's Degree
Extensive experience managing and developing a team of direct reports
Ability to develop a deep understanding of the disease state science and clinical data behind the indication
Excellent communication and interpersonal skills with demonstrated ability to form enduring productive relationship with thought leaders other stakeholders
Demonstrates exceptional attention to detail
Strong organizational, prioritization, and project management skills

Responsibilities

Lead the development and execution of unbranded disease education strategy and tactical plan.
Increase awareness of IPF, disease state education, and available classes of treatments for both patients and HCPs.
Develop the marketing strategy for patient and HCP IPF DSE.
Develop a strong understanding of the disease state and analyze market and clinical data.
Identify actionable insights to guide direction.
Ensure alignment across key stakeholders to support organization objectives in IPF.
Lead external agencies and direct reports in creating and managing the tactical plan.
Monitor KPIs to adjust activities as needed to meet goals.
Manage market research activities to identify opportunities for the function.
Support development of messaging and value proposition.
Identify opportunities to optimize execution and delivery of key messages.
Develop strong working relationships with the sales force and brand team.
Ensure understanding and consistent implementation of the DSE strategy and tactics.
Attend and present at sales meetings.
Build and maintain strong cross‑functional relationships with Medical Affairs, Regulatory, Legal, and other internal partners.
Develop productive relationships with key opinion leaders and gather insights to inform DSE activities.
Collaborate with KOLs to support appropriate execution of DSE initiatives.
Share updates and key insights with senior leadership, sales teams, and cross‑functional partners.
Oversee allocation and ongoing management of the annual brand budget.
Foster strong collaboration across sales and marketing, innovation and exquisite execution.
Develop strong relationships with IPF patient facing groups and their support activities.