Director, Marketing - Customer Education

Acuity Inc.•Atlanta, GA

About The Position

Reporting to the Senior Director of Marketing, Electronics, the Director of Marketing - Customer Education will define and lead a next-generation approach to how customers learn, adopt, and succeed with our solutions. At the intersection of customer experience, training, and product marketing, you will own the strategy and execution of a comprehensive customer education and content ecosystem—ensuring customers can quickly realize value, confidently deploy and operate our solutions, and expand their usage over time. You will design and scale engaging learning experiences, education content, and targeted programs that support customers throughout their entire journey—from first interaction through advanced proficiency and advocacy. Success in this role requires an owner’s mindset. You will establish a modern, repeatable, and measurable education model, tightly aligned to the customer adoption lifecycle, and position customer education as a core strategic capability—one that differentiates how we deliver value in the market.

Requirements

5+ years in customer education, technical training, enablement, or customer success with proven success building and scaling customer education or training programs in a technical or B2B product environment
5+ years in a management or leadership position with cross-functional, matrixed organizations
Proven experience in team management and driving results with team

Nice To Haves

Experience in lighting controls, building management systems, or related industries is a strong asset
Experience with connected systems combining hardware and software is also highly valued

Responsibilities

Define and lead a customer education strategy aligned to product (hardware, software and connected systems), customer, and business priorities
Establish a structured learning journey across the customer lifecycle
Position education as a core driver of product adoption, retention, and customer success
Design and scale role-based training programs, including certification programs.
Ensure content and programs are practical, hands-on, and aligned to real-world customer workflows
Lead development and lifecycle management of customer education content, including self-service resources, guides, eLearning, video tutorials, digital content, and instructor-led and hands-on training materials
Ensure content is timely (aligned with product releases and updates); role-based and use-case driven
Partner for strong alignment across teams, including Brand and Product Marketing; Product Management; Technical Support; Sales; Field teams; Training and Education.
Establish clear ownership, governance, and collaboration processes
Actively seek voice of customer and partners
Define and monitors KPIs tied to customer outcomes
Continuously improve content and programs based on data, feedback, and customer insights
Manage team of Customer Education content developers
Develop talent and fosters a high-performance culture
Develop team, systems, and processes to scale customer education