Director, Customer Marketing

The Coca-Cola Company•Rogers, AR

3d•$169,000 - $200,000•Onsite

About The Position

At The Coca-Cola Company, our purpose is to refresh the world and make a difference—driven by iconic brands, sustainable growth, and meaningful consumer impact. As Director, Customer Marketing for Walmart Inc., you will play a pivotal leadership role in accelerating growth across one of our most strategic customers. This role sits at the intersection of brand, commerce, and customer strategy—leading the transformation of how our portfolio shows up across omnichannel experiences. You will shape best-in-class commerce marketing strategies, unlock digital growth, and create category-leading programs that deliver mutual value for Coca-Cola, Walmart, and our bottling partners.

Requirements

Bachelor’s degree required; MBA or advanced degree preferred
7+ years of experience in Customer Marketing, eCommerce, or Commercial leadership roles (CPG, beverages, or adjacent industries preferred)
Expertise in retail media, digital commerce, and evolving shopper ecosystems strongly preferred
Proven ability to translate shopper insights, brand strategy, and customer needs into measurable business results
Strong experience leading cross-functional teams and influencing without authority in complex organizations
Demonstrated commercial acumen, including selling, financial management, and joint business planning
Deep experience in Shopper Insights, Business Analytics, and Annual Planning processes
Track record of partnering with creative agencies to deliver compelling, insight-driven campaigns
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Drive Commerce & Digital Leadership: Lead end-to-end Commerce Marketing strategy across the Coca-Cola portfolio, accelerating digital penetration and establishing category leadership in omnichannel environments. Champion innovative approaches in retail media, eCommerce, and emerging shopper ecosystems (including agentic and AI-driven experiences).
Own Customer Marketing Excellence: Develop and execute breakthrough omnichannel campaigns tailored to Walmart, grounded in shopper insights and brand strategy. Translate Coca-Cola brand platforms, innovation, and programming into compelling, customer-centric growth drivers.
Strategic Partnership & Influence: Serve as a senior strategic partner to Walmart stakeholders, including Merchants, Site Merchants, and Retail Media teams. Leverage Collaborative Business Plans and the Coca-Cola Customer Commitment to unlock joint value and long-term growth.
Cross-System Leadership: Partner seamlessly across IMX, Connections, Category Leads, and creative teams to deliver integrated, high-impact marketing programs. Align Coca-Cola operating units, bottlers, and customer teams around shared priorities and category growth initiatives.
Future-Focused Growth Platforms: Build and scale 3–5 year customer marketing platforms that anticipate evolving shopper behavior and retail dynamics. Identify emerging opportunities and translate insights into scalable, forward-looking strategies.
Communication Focus: Act as a key connector across Coca-Cola system stakeholders, including Customer Leadership, Brand and Commercial, IMX, Connections and Bottlers. Inspire and influence both internal teams and external partners with clear, compelling category and customer strategies. Navigate and align diverse stakeholders to drive execution against shared growth priorities.