Director, Marketing Strategy - Neuromuscular Disease
About The Position
The Director, Marketing Strategy will be the principal lead in defining marketing strategy for SMA plus a launch in the Neuromuscular Rare Disease space and will report to an Executive Director, US Marketing Strategy. This role partners closely with Insights and Decision Sciences, Customer Experience Planning and Optimization, Content Lab, and Media COE to uncover human insights and design integrated, behaviorally driven experiences for HCPs, patients, and caregivers. The incumbent will drive the identification, testing, and validation of creative concepts, brand strategy, and messaging, while orchestrating cohesive, multi-channel campaigns. This position will be based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require up to 20% travel as defined by the business (domestic and/or international).
Requirements
- Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
- Minimum of 8 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred
- At least 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
- Transformational leader with strategic experiences to transform the business into next generation engagement
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
Nice To Haves
- Rare disease area experience as well as therapeutic area experience in Neuroscience and/or Neuromuscular
- US launch experience
Responsibilities
- Work effectively with the Executive Director Marketing Strategy to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
- Establish brand strategy and create engaging brand-centred experiences.
- Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated strategy and integrated campaigns
- Implement best in class digital marketing strategies that align to brand goals and maximize business results.
- Ensure digital plans are appropriately implemented and optimized.
- Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
- Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
- Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
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What This Job Offers
Job Type
Full-time
Career Level
Director
