Director, HCP Marketing (US, Rare Disease)
About The Position
Alfasigma is seeking a Director, HCP Marketing, to join the US Pharmaceuticals team. This role will support the development of healthcare professional (HCP) marketing strategy and execution for the successful US launch of LYNAVOY. The position is accountable for ensuring launch readiness, driving awareness and adoption, and establishing a compelling and compliant value proposition with target HCP audiences. The Director will partner closely with the Senior Director, HCP Marketing, as well as with Omnichannel & Digital Marketing Director, Sales, Medical Affairs, Market Access, Regulatory, Analytics, and Compliance to translate brand strategy into high impact HCP engagement across personal, non-personal, and educational channels throughout pre-launch, launch, and post-launch phases. This individual will collaborate in defining the Brand Strategy and will ensure full consistency with HCP Marketing positioning and messaging adopted in personal channels. The Director will also collaborate with the Senior Director, Consumer Marketing, to translate HCP educational messaging into patient talking points.
Requirements
- Bachelor’s degree required
- 8–10+ years of pharmaceutical or biotech HCP marketing or related commercial experience
- Demonstrated US product launch experience; pre-approval and launch planning experience strongly preferred
- Ability to work onsite at the US headquarters office in Morristown, NJ, on a hybrid basis (2-3 days a week)
- Proven ability to lead cross functionally in a fast-paced, launch-focused environment
- Strong strategic thinking combined with hands on execution capability
- Demonstrated ability to influence, build alignment, and lead without direct authority
- Strong verbal, written, and executive level communication skills
- Ability to manage multiple priorities in a dynamic, high visibility launch environment
- Unwavering commitment to integrity, compliance, and patient-focused decision making
- Learning agility and ‘scalability’ to take on increasing responsibility as Alfasigma grows
- Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation; Think Big, Act Small; Learn to Dare; and Teams Build the Future
- Ability to have fun and thrive in a growing, diverse, and inclusive work environment
Nice To Haves
- MBA or advanced degree preferred
- Experience in liver, metabolic, or related chronic disease areas preferred
Responsibilities
- Work with HCP marketing lead to define LYNAVOY brand strategy and launch milestones, in particular for peer-to-peer and medical education activities
- Co-create future LYNAVOY Annual Brand Plan with the other Marketing functions, including accountability for strategic direction, tactical planning, and budget management
- Translate market research, field intelligence, and customer insights into actionable HCP promotional strategies
- Define KPIs to track success of owned marketing activities
- Lead development of peer-to-peer promotional materials, including promotional medical education events such as speaker training, congress symposia, product theatre
- Partner closely with Sales leadership and Sales Training to ensure effective rollout and execution of speaker bureau-related promotional initiatives
- Drive clear, compliant and timely field communications to ensure successful implementation of field-based programs
- Lead national and regional congress strategy and execution, including messaging, materials, and on-site activation
- Develop and execute a comprehensive HCP education strategy, including peer-to-peer programs and promotional medical education
- Build and manage speaker programs, including faculty identification, training, content development, and performance monitoring
- Develop structured engagement plans with national and regional thought leaders aligned to launch priorities
- Act as a key connector across other Marketing Functions, Medical Affairs, Sales, Market Access, and Analytics, for owned activities
- Ensure all owned promotional activities meet regulatory, legal, and compliance requirements and reflect the highest ethical standards
- Own LMR process for owned activities
- Support market research initiatives and provide commercial input into evidence generation and lifecycle planning
Benefits
- Competitive salary
- Comprehensive benefits
- Extensive opportunities for professional growth and development
- 401(k) plan with company match
- Rewards and recognition program
- Health care benefits (medical, prescription drugs, dental, and vision insurance)
- Short and long-term disability coverage provided
- Plan coverage for domestic partners
- Paid parental leave benefits and adoption assistance
- Tuition reimbursement assistance
- A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
- Numerous well-being and work/life programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
