Senior Director, Patient Marketing (US, Rare Disease)
About The Position
Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa. Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities. But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets. As we continue to grow, we are seeking a Senior Director, Patient Marketing, to join the US Pharmaceuticals team. The Senior Director of Patient Marketing will report to the Vice President, Head of Marketing US, and will lead the strategy and execution of patient marketing to support the successful US launch of LYNAVOY. This role is accountable for delivering a patient-first, compliant engagement approach across unbranded disease education, branded patient education and initiatives, and post launch support programs that enable awareness, activation, and persistence. The Senior Director will work cross-functionally with Patient Advocacy, HCP Marketing, Omnichannel Marketing, Medical Affairs, Patient Services, Regulatory, Analytics, and Compliance to ensure a cohesive and high-quality patient experience across pre-launch, launch, and early post-launch phases, consistent with Alfasigma’s values and commitment to ethical, patient-focused results.
Requirements
- Bachelor’s degree required
- 15+ years of experience in pharmaceutical/biotech patient or consumer marketing, or related commercial roles
- Demonstrated experience leading patient marketing strategy in a regulated environment
- US launch experience strongly preferred
- Ability to work onsite at the US headquarters office in Morristown, NJ, on a hybrid basis (2-3 days a week)
- Proven ability to lead cross-functionally, influence without authority, and operate effectively in a launch-focused organization
- Learning agility and ‘scalability’ to take on increasing responsibility as Alfasigma grows
- Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation; Think Big, Act Small; Learn to Dare; and Teams Build the Future
- Ability to have fun and thrive in a growing, diverse, and inclusive work environment
Nice To Haves
- MBA or advanced degree preferred
- Experience in liver, metabolic, or related chronic disease areas preferred
Responsibilities
- Lead development of the US patient marketing strategy for Lynavoy, spanning unbranded disease education and branded engagement
- Define clear patient value proposition and journey framework across diagnosis, treatment initiation, and ongoing management
- Ensure strategies that are aligned with HCP marketing strategy and that reflect real world patient needs, barriers, and lived experiences
- Serve as the Patient Marketing lead for US launch readiness, ensuring all patient programs, materials, and resources are timely developed and backed up by patient research and validation
- Partner with cross-functional launch teams to integrate patient marketing into overall brand and launch strategy
- Develop phased plans that evolve from pre-launch education to post-launch onboarding, activation, and adherence support
- Work with Director, Omnichannel & Digital Marketing, to support development of a compliant, integrated patient engagement ecosystem across digital and non-personal channels
- Partner closely with Patient Advocacy to embed aligned patient perspectives into strategy, content, and programs and to identify synergies
- Support patient advisory boards and community engagement initiatives in a transparent and compliant manner
- Ensure alignment with advocacy partners while maintaining clear boundaries and ethical standards
- Collaborate with Patient Advocacy, Medical Affairs, Patient Services, Legal, Regulatory, and Compliance to deliver a seamless patient experience
- Partner with Market Research to test patient concepts and messages, and with Insights & Analytics to define success metrics and drive continuous improvement
- Act as the patient marketing subject matter expert to senior leadership and cross-functional stakeholders
- Lead external agency and vendor partners, ensuring quality execution, budget discipline, and timelines for patient marketing activities
- Own patient marketing budgets in alignment with Alfasigma’s financial and operating plans
- Build and develop patient marketing capabilities and talent to support launch execution and future growth
Benefits
- Competitive salary
- Comprehensive benefits
- Extensive opportunities for professional growth and development
- 401(k) plan with company match
- Rewards and recognition program
- Health care benefits (medical, prescription drugs, dental, and vision insurance)
- Short and long-term disability coverage provided
- Plan coverage for domestic partners
- Paid parental leave benefits and adoption assistance
- Tuition reimbursement assistance
- A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
- Numerous well-being and work/life programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
