Director, US HCP Marketing - Desmoid Tumor

SpringWorks Therapeutics•Boston, MA

4d•Hybrid

About The Position

The Director, U.S. Desmoid Tumor (DT) Marketing will lead HCP marketing for the DT commercial brand team. This role will be responsible for developing and executing key strategies, programs, and tactics to support the commercial success of OGSIVEO. This requires possessing the ability to rapidly develop deep therapeutic area insights and an understanding of the DT market as well as key attributes of OGSIVEO to help position the product appropriately in a competitive and dynamic market. This role will involve cross-functional collaboration, project management skills, and require the selected individual to become a champion for the brand both internally and externally. This position reports to the Sr. Director, Brand Lead of DT Marketing and will have a direct report as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team.

Requirements

Bachelor's degree (business or related disciplines)
9+ years of relevant pharmaceutical and/or biotechnology commercial experience
3+ years people leadership experience
Prior in-line or equivalent U.S. HCP marketing experience, with 4+ years in a product manager role strongly desired
Microsoft Office
Veeva PromoMats
Brand planning
Launch and tactical planning
Results-oriented, exhibits leadership skills, and ability to influence and motivate without authority
Proven ability to lead and collaborate with cross-functional teams
Team player and strong track record of collaboration, particularly across Marketing and Sales teams
High ethical standards and personal integrity
Strong sense of urgency and ability to organize, prioritize, activate and execute

Nice To Haves

MBA or other advanced degree preferred
Oncology and/or rare disease experience preferred
Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process
Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders preferred

Responsibilities

Build, retain, develop, and motivate direct report, including regular performance feedback and annual reviews
Lead annual HCP strategic planning and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional and vendor partners
Own the tactical development, execution and measurement of personal and non-personal promotion for HCP and APP audiences
Own relationship with HCP Media/Digital Agency of Record and oversee strategy and execution, including targeting strategy, media asset development, and media KPI reporting and optimization
Evolve data/insights-driven omnichannel strategy and planning, including building out HCP journeys, developing personalized story flows for HCP engagement, executing omnichannel-driven engagement, and measuring performance
Work cross-functionally to develop a detailed KTL engagement strategy and plan; lead marketing-driven programs involving partnership with KTLs
Oversee strategic direction for HCP congresses, including identification and execution of event sponsorships, symposiums, and exhibit and conference material development
Support the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital execution; lead creation of all content associated with peer-to-peer programs including speaker decks and invitations
Work with Marketing Operations to manage HCP & APP resource printing and fulfillment in the portal (details, inventory, downloads)
Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
Partner with sales training and sales leadership to optimize the development and utilization of personal promotional materials and ensure materials are appropriately rolled out to field teams
Deliver field force training and communications as needed, ensuring they have the knowledge and resources to effectively represent brand positioning and messages
Engage with the global marketing team to ensure alignment and appropriate US pull-through; lead integration of global HCP campaign into US materials
Collaborate with broader Rare Tumor marketing team to ensure strategic alignment and execution across the SpringWorks portfolio
Ensure legal/regulatory compliance and medical accuracy of all marketing tactics
Manage agency partner relationships, workflows, and related expense budgets
Manage owned budget line items on an ongoing basis and ensure spend and gating are reconciled on time & accurately
Participate in regular field rides and share appropriate insights back with team
Other duties as assigned
Ability to independently and proactively identify strategic opportunities, build plans and execute against them
Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
Ability to lead projects and make key decisions without day-to-day oversight
Ability to effectively prioritize projects & initiatives based on aligned business objectives
Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
Initiative, creativity, and ability to work effectively in complex, rapidly changing environment
Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
Proficient in digital marketing, omnichannel, and media tactics directed towards HCPs
Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
Adept in expense budget planning, tracking, and ROI measurement