Senior Director, US gMG HCP Marketing, gMG
About The Position
Are you ready to lead a high-impact HCP strategy that changes the standard of care for people living with generalized myasthenia gravis? In this Boston-based leadership role, you will set the direction for US HCP marketing across channels, shape market behavior in a dynamic competitive landscape, and translate insights into decisions that accelerate appropriate adoption. You will join a mission-driven neurology team passionate about outcomes for patients and performance for the business. From launch excellence to long-range planning, your work will connect science, strategy, and execution to deliver measurable growth. How will you inspire a high-performing team and mobilize cross-functional partners to outpace the market?
Requirements
- Bachelor’s degree in a scientific or business field
- 15+ years related experience in the pharma or biotechnology industry
- Proven, consistent history of high performance and demonstrated success in marketing leadership positions
- Experience managing strategic and tactical marketing plans directly tied to an annual budget and in conjunction with external agency management
- Extensive launch experience
- Proven agility to learn diverse disease states and scientific platforms
- Prior experience leading teams
- Strong verbal & written communication skills
Nice To Haves
- Diverse pharma or biotech commercial experience in a variety of roles
- Prior experience in highly competitive markets
- Rare disease / specialty / or high-value biologics experience
- MBA
Responsibilities
- Lead data- and insight-driven Annual Strategic Brand Plan(s) and ensure focused execution to drive demand and sustained growth.
- Create and implement high-impact materials across promotional channels to influence appropriate diagnosis, treatment choices, and ongoing management in gMG.
- Review and assess HCP-targeted marketing performance and the effectiveness of annual plans; rapidly test, learn, and optimize to improve return on investment.
- Deliver proactive, scenario-based plans to win in a rapidly changing competitive environment and protect/extend differentiation.
- Own HCP tactical plans and budget allocation; direct and challenge external agencies to maximize impact and efficiency.
- Use analytics to identify key HCP promotional drivers and barriers, refine segmentation strategies, and sharpen competitive positioning to accelerate demand generation.
- Build strong partnerships with Market Research, Market Access, Sales Training, Strategic Accounts, Medical, Global and R&D to align strategy and provide commercial input into lifecycle management and long-range planning.
- Deliver integrated, multi-channel promotional platforms and define an optimized marketing mix that scales effectively.
- Lead a high-performing team of HCP marketers; set a clear vision, provide coaching and feedback, manage performance, and advance professional development.
- Partner with legal, regulatory, and compliance team members to ensure compliant development, efficient review/approval, and flawless execution of initiatives.
Benefits
- qualified retirement programs
- paid time off (i.e., vacation, holiday, and leaves)
- health, dental, and vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Senior
