Associate Director, US Patient Marketing, gMG
About The Position
Reporting to the Senior Director of gMG U.S. Patient Marketing, the Associate Director will be a key member of the patient marketing team. This individual will be responsible for redefining the Patient and Caregiver educational strategy and execution of patient marketing initiatives for gMG in the US market. They will support the development and execution of a best-in-class annual patient marketing plan, inclusive of relevant brand strategies. This individual will work closely with patients and caregivers, HCPs, and Patient Advocacy Organizations, as appropriate, and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including: Field/TLL, Legal, Compliance, Privacy, Patient Advocacy, Patient Services/SPP vendor, Medical, and Market Access, Commercial Operations and PRC.
Requirements
- Bachelor's degree
- Must have 7+ years professional experience with at least 2 years in life sciences
- Knowledge of marketing principles, including key principles of brand management, patient education, and the customer journey
- Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
- Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
- Strong knowledge of MS Office: Word, PowerPoint, Excel
- Fluent in English (written and spoken language)
- High ethical standards and personal integrity
Nice To Haves
- 7+ years of life sciences experience in competitive market landscape(s)
- Experience developing patient-centric digital marketing campaigns, having lead tactical development, MLR/PRC review, execution, measurement and optimization
- Prior professional experience with Consumer Marketing & Media, Patient Services, Patient Advocacy, and Patient Ambassador Programs strongly preferred
- Oncology, Rare disease, or specialty care experience preferred
Responsibilities
- Leading the execution of the U.S. tactical plan promoting to patients and caregivers living with generalized Myasthenia Gravis (gMG)
- Lead Digital Marketing efforts that include Social, Programmatic and Endemic media placements
- Lead all CRM development and ongoing optimizations to help educate patients along their journey
- Cultivating strong collaborative relationships with cross functional partners including field sales, TLLs, training, Patient Services, Market Research, Business Ops, Promotional Review Committee, Medical, Regulatory, Legal, and Compliance.
- Supporting the development and execution of the annual patient marketing plan, as well as agile evolutions in preparation for competitive entrants
- Partnering with multiple patient marketing and media agencies
- Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission
- Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms
- Representing brand in PRC process improvement initiatives to ensure content is compliantly, quickly, and accurately approved and deployed
Benefits
- qualified retirement programs
- paid time off (i.e., vacation, holiday, and leaves)
- health, dental, and vision coverage
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What This Job Offers
Job Type
Full-time
Career Level
Senior
