Associate Director, US Marketing (Metabolic)

PTC Therapeutics•Warren, MI

10h•Hybrid

About The Position

The Associate Director, US Marketing is responsible for the development and execution of PTC marketing strategies and tactics for the assigned product portfolio as defined by US leadership. The incumbent is responsible for executing US marketing strategies and adapting global and regional marketing strategies, where appropriate, to ensure the marketing needs are met. Reporting into the Marketing organization, the incumbent is accountable for participating in the development and execution of strategic and tactical marketing plans in line with the US franchise strategic imperatives. The Associated Director (AD) also ensures cross-regional messaging and branding consistency and alignment with corporate goals and objectives. The AD will be capable of working independently and taking the lead on Marketing projects identified in the Brand plan and assigned. The incumbent works cross-functionally with internal departments and external resources on Marketing related issues. The AD will be able to lead CMLR meeting sessions, budgeting, and agency meetings independently without the Senior Director (SD), US Marketing present. The AD ensures adherence to relevant regulatory requirements and company Standard Operating Procedures (SOPs) as appropriate.

Requirements

Bachelor’s degree in a relevant discipline and a minimum of 7 years progressively responsible commercial experience in a pharmaceutical, biotechnology or related environment, and at least 5 years of which were spent in marketing roles OR equivalent experience and/or education.
Demonstrated track record of success supporting the marketing and commercialization of an orphan, rare disease and/or specialized drug(s) that requires the development and execution of unique sales and marketing strategies.
Demonstrated success in developing and executing long-term and annual marketing brand plans.
Strong understanding of Direct to Consumer (DTC) marketing strategy and experience with patient programs and tactics.
Understanding of and ability to implement/manage brand ambassador programs and influencer engagements.
Ability to prepare and lead tactical promotional review committee meetings with medical, legal, and regulatory in support of asset approval and overarching marketing strategy.
Experience and proficiency with digital marketing strategy/tactics, including, but not limited to, product websites, SEM/SEO, paid social, and other 3rd party platforms.
Demonstrated success leading conference/event strategy and planning for Healthcare Provider and DTC events, including scientific congresses/forums and patient advocacy events.
Hands-on experience in collaborating and working with patient organizations.
Experience engaging and contracting with Healthcare Providers to support product programming and Peer-to-Peer events.
Ability to anticipate issues and respond quickly, flexibly, and creatively to solve problems and address commercial market challenges.
Ability to influence without direct authority and work cross-functionally to deliver on shared strategy/tactics.
Proficiency with Microsoft Office.
Comfortable with establishing KPIs and tracking performance against those indicators.
Excellent verbal and written communication skills.
Ability to work independently and collaboratively, as required, in a fast-paced, matrixed, team environment consisting of internal and external team members.
Analytical thinker with excellent problem-solving skills and the ability to adapt to changing priorities and deadlines.
Excellent planning, organization, and time management skills, including the ability to support and prioritize multiple projects.
Fluent in English (verbal and written).

Nice To Haves

Advanced degree (PhD, Master’s, MBA).
Direct experience working with, or closely supporting, market access, global cross-functional teams, sales training, and/or sales operations.
Experience working in a small but fast-growing, entrepreneurial environment.
CRM platforms (ex. Hubspot), Veeva iRep & Promomats.

Responsibilities

Collaborates closely with the (SD) for the assigned country (United States) and other members of the marketing team to contribute to and support the development of the local marketing strategy and tactical initiatives; to maximize product performance and to ensure consistency with PTC’s global and corporate marketing goals and objectives.
Collaborates cross-functionally to ensure the effective implementation of marketing strategies and tactics received from the regional and/or global team. Collaborates internally to ensure they are understood, supported, and aligned with local needs.
Plans develops, implements, and supports all marketing activities for approved indications within the region; identifies and communicates new opportunities, adjusts the strategic/tactical plan as needed, and tracks commercial success.
Works on both consumer and health care provider focus materials and strategies.
Supports the country/regional strategic plan for marketing the assigned product portfolio. This includes, but may not be limited to: Helping to define the country/regional strategic direction for the brand; supporting the budget to achieve revenue forecast(s); defining high-level product investment and key programs that address market stakeholders (e.g. patients and Health Care Providers); profit and loss (P&L); outlining any lifecycle opportunities and aligning with all related global and corporate strategic planning.
At all times, ensures compliance with all corporate policies, regulations, and laws.
Develops and supports activities across the Media-Mix (regional/national level and locally with the sales organization); facilitates cross-communication and collaboration with patient organizations and other relevant third parties in line with regional compliance guidelines.
Supports the operating budget(s) and initiates corrective measures as appropriate.
Performs other tasks and assignments as needed and specified by management.