Director, HCP Marketing

Neurelis Inc•San Diego, CA

2m•Onsite

About The Position

The Director, HCP Marketing we are seeking is a highly experienced and strategic marketing professional to lead promotional strategy drive best-in-class field, non-personal and professional education execution for VALTOCO. This role serves as the primary architect of the brand’s HCP clinical narrative—shaping positioning and claims strategy to enable high-quality, compliant HCP engagement. Operating within a highly cross-functional environment, this role partners closely with Sales, Sales Training, Medical, Market Access, Legal, Regulatory and Commercial Operations to ensure the branded strategy is consistently and effectively activated. Success in this role requires strong strategic thinking, the ability to translate data and insights into clear decisions and a focus on driving measurable impact and return on investment. The individual must be able to influence stakeholders to drive alignment and momentum and identify new approaches to strengthen HCP engagement, education and business impact. This role reports to the Executive Director of Marketing/Marketing Operations.

Requirements

Experience owning HCP-facing marketing strategy and execution for pharmaceutical or biotech products in the US; Expertise in branded strategy development, including messaging architecture and campaign development
Demonstrated ability to translate HCP insights, market research and data into a clear strategic direction
Strong understanding of performance measurement and analytics, with the ability to connect marketing activities to HCP behavior and business outcomes
Demonstrated track record of leading agency partners and driving high-quality strategic and creative output
Proven ability to influence without authority and work cross-functionally to align and deliver brand strategy
Strong written and communication skills with the ability to clearly articulate strategy and rationale
Ability to operate independently in a fast-paced environment, balancing multiple priorities while maintaining strategic clarity
Flexibility and the ability to adapt strategy and approach in response to evolving business needs
Motivated by patient focus, urgency and personal commitment to high performance, results and compliance.
Proven self-starter with a hands-on, results-driven approach; proactively identifies opportunities, removes barriers, and delivers outcomes with minimal supervision.
High emotional intelligence and collaborative leadership: adept at leading cross-functional teams, mentoring colleagues, and adapting style—knowing when to lead, coach, or support to maximize team performance.
Strong program and project management capability: track record of managing multiple concurrent initiatives, setting priorities, meeting deadlines, and consistently delivering high-quality results on time and within scope.
Strategic thinker with operational discipline: translates long-term strategy into executable plans while maintaining rigorous attention to detail and measurable KPIs.
Comfortable operating in high-visibility environments: performs effectively under pressure, embraces stretch assignments, and navigates changing priorities with resilience.
Exceptional communicator and active listener: persuasive presenter with polished written and verbal communication skills tailored to diverse audiences, from field teams to senior leadership.
Rapid learner with the ability to simplify complexity: quickly assimilates technical or scientific information and distills it into clear, actionable messages.
Strong analytical orientation: uses data and market insights to drive decisions; demonstrated success competing in high-intensity pharmaceutical/biotech markets.
Influential collaborator and negotiator: builds strong internal and external relationships, navigates stakeholder dynamics, and secures alignment and commitment across functions
Demonstrates strong work ethic.
Shows initiative and holds themselves accountable.
Lives and advances the Neurelis culture and values.
Always operates with a high degree of integrity and tact.
Demonstrates sound judgment and decision-making ability.
Bachelor’s degree required, preferably in Marketing, Business, Life Sciences, Public Health or a related field.
Minimum of 10+ years of experience in pharmaceutical or healthcare marketing, including at least 5+ years of direct experience marketing to Healthcare Professionals (HCPs), with a strong understanding of regulatory, compliance, and commercial environments within the pharmaceutical industry.

Nice To Haves

Advanced degree (MBA, MPH, or other relevant graduate degree) preferred.
Marketing experience in epilepsy or neuroscience.

Responsibilities

Lead the U.S. HCP promotional strategy, ensuring alignment to overall brand strategy and evolving market dynamics.
Develop and maintain HCP positioning, core narrative, messaging architecture, and claims strategy grounded in customer insights and clinical evidence.
Translate market research, competitive intelligence, and field feedback into clear, actionable strategic briefs that guide creative development and promotional execution.
Lead development of personal and non-personal promotion assets and field resources to enable high-impact engagements.
Drive end-to-end execution from concept through approval, production, and deployment—ensuring high quality, on-time delivery, and practical usability in the field
Lead the field advisory committee and translate learnings into improvements across messaging, materials, and execution.
Partner with Sales and Sales Training to build launch and ongoing training that reinforces the brand story, clinical narrative, and compliant message delivery.
Define branded success metrics and translate insights and performance data into strategic decisions, driving ongoing optimization and measurable business impact
Support the annual brand planning process, including development of the branded tactical roadmap, ensuring alignment to business priorities
Lead national advisory boards by developing needs assessments, driving content creation and overseeing logistics
Lead process for speaker identification, nomination, training, and speaker compliance activities in partnership with agency, compliance and market development teams.
Develop and implement tactical plans for speaker-related initiatives, including speaker bureau management, speaker training and content development meetings, product theaters and national webinars.
Lead agency partners and collaborate closely with internal team members, providing clear direction, feedback, and decision-making to drive high-quality execution and reduce rework
Represent branded strategy in cross-functional and leadership settings, clearly articulating rationale to drive alignment and accelerate decision making
Own the HCP and Professional Education (AOR) relationships, setting strategic direction and ensuring high-quality execution across HCP initiatives
Develop and deliver presentations to a range of internal team members (i.e., executives, leadership team, sales)
Ensure compliance with all relevant laws, regulations, and policies
Manage HCP promotional budgets to ensure efficient allocation of resources and maximize impact
Strive for continuous improvement and embrace innovative ideas in daily work.