Senior Director, HCP Marketing

Mallinckrodt Pharmaceuticals•Bridgewater, PA

6d•Onsite

About The Position

Lead HCP marketing strategy and execution across Men’s Health, Orthopedics and potential new indications for the business, serving as the strategic owner for healthcare professional engagement, injector activation, and market growth. Translate portfolio and brand strategy into actionable HCP plans, campaigns, timelines, and field-enabled execution while ensuring high-quality tactical delivery, operational rigor, and cross-functional alignment. Develop and advance comprehensive HCP growth strategies that deepen engagement with current prescribers, broaden reach across priority customer segments, and build a scalable pipeline of new injectors through targeted education, training, congress engagement, and professional society partnerships. Manage and coach a team of HCP marketers while partnering closely with Sales, Medical, CAT, CDT, Patient Access, Finance, Supply Chain, Insights & Analytics, agency partners, and other commercial stakeholders to drive sustained brand growth and performance.

Requirements

B.S. Degree is required
8+ years marketing related work (i.e. Sales Training) such as managing budgets, projects, and expenses or working with field based sales force
minimum of 4 years experience in pharmaceutical marketing is preferred
Management experience required
Strong understanding of marketing business processes and pharmaceutical regulatory requirements
Customer/Market Knowledge of performing products, Therapeutic and Disease Conditions, Market Dynamics & Evolution, and competitive landscape
Healthcare Professional/Patient customer Insight: Geography, Culture and Market Differences
Working knowledge of the pharmaceutical development process and health care environment
Understanding of future product/market opportunities in order to evaluate and assess the strengths/weaknesses of competitive products
Acts as specialist on most aspects of assigned product(s) and has knowledge of the marketing mix and distribution channels
Gathers and maintains up to date information and knowledge of sales, market share, and information with promotional potential
Ability to perform complex analyses of data & documents and understand marketing terminology
Strong financial acumen with the ability to develop business plans and manage budget.
Ability to perform market research, scenario analysis, resource valuation, forecasting, metrics, sales analytics
Strong project management skills and the ability to manage multiple high priorities.
Ability to identify resource needs, drive to completion, prepare reports, and evaluate results
Brand Strategy- Target Product Profile, Global Branding, Value Proposition, Segmentation, Positioning, Packaging, Brand Equity
Market Execution- Brand Messaging, Life Cycle Management, Targeting, Market Development
Pharmaceutical Environment- Regulatory and Legal Environmental, Compliance, Brand Labeling, Product Issue Management
Health Economic Inputs- Pricing, payor mix, reimbursements and contracting strategy
Ability to lead qualitative and quantitative market research projects and incorporate learnings and insights into brand strategy and tactical execution
Medical Strategy- Clinical Inputs, Publications, Key Opinion Leaders/Advocacy Groups
Ability to achieve results through the management and influence of others
Excellent interpersonal, and oral and written communication skills
Skilled in presenting and tailoring presentation to audience, engaging an audience and adapting to last minute changes
Skilled in Microsoft Office applications (Word, PowerPoint, Excel)

Nice To Haves

MBA preferred
Experience working with field based sales force preferred
Experience with Specialty buy & bill preferred
Experience in the therapeutic area is preferred
Track record of successfully achieving business goals and a record of successfully working with cross-functional team members
Experience developing and implementing POA plans and meetings is preferred
Experience leading or developing HCP marketing teams, including coaching, prioritization, work quality review, and alignment to strategic priorities

Responsibilities

Leads development and execution of the annual strategic brand plans, including cross-functional alignment, business reviews, leadership presentations, and translation of portfolio strategy into actionable HCP plans and timelines.
Develops and implements comprehensive HCP strategic and tactical plans to drive injector growth, market expansion, and business performance across Men’s Health and Orthopedics.
Directs development of core HCP campaigns, messaging platforms, promotional materials, educational resources, and field assets to support brand objectives and high-quality execution.
Serves as the primary marketing partner to Sales leadership, collaborating with National Sales Directors, Regional Sales Managers, and field teams to align strategy, priorities, field needs, and execution.
Manages Agency of Record and external vendor relationships, ensuring timely, compliant, cost-effective delivery of marketing initiatives and excellence in asset development, agency coordination, and campaign execution.
Monitors brand performance, financial performance, and key performance indicators to identify gaps, risks, and opportunities in HCP strategy and execution.
Leads lifecycle management planning and execution, identifying and advancing business opportunities to support long-term brand growth.
Co-leads cross-functional advisory and field alignment teams, incorporating stakeholder feedback and market insights into strategic decision-making.
Serves as point person for Sales, Medical, CAT, CDT, Patient Access, Finance, Supply Chain, Insights & Analytics, and key commercial partners to ensure coordinated execution and risk mitigation.
Identifies, evaluates, and executes innovative marketing approaches, including emerging technology and mixed reality initiatives, to enhance customer engagement and brand differentiation.
Represents the commercial organization in partnerships with professional societies and key external organizations, including SMSNA and ASSH.
Leads planning and execution of key congress-related activities, educational programs, professional engagement initiatives, and field support needs, including SMSNA and AAHS Bootcamps.
Partners with key account, provider, and customer groups to support business objectives and strengthen commercial relationships.
Facilitates regular cross-functional business reviews, weekly team meetings, milestone check-ins, and prioritization forums to ensure coordinated execution across commercial teams.
Manages, coaches, and supports five HCP marketers, reviewing work quality and ensuring alignment to strategic guardrails, brand priorities, and execution standards.
Serves as the primary commercial liaison for GPO-related activities, Insights & Analytics collaboration, Finance partnership, Supply Chain coordination, and key business planning initiatives.
Drives indication collaboration and organizational alignment initiatives to improve execution, communication, process discipline, and business performance.
Oversees marketing contracts, agency agreements, and vendor coordination activities while ensuring compliance with company policies and budget objectives.