Assoc Director Marketing - HCP (Lung Oncology)

Regeneron Pharmaceuticals•Sleepy Hollow, WY

5d•$157,200 - $256,600•Hybrid

About The Position

The Associate Director, US Lung HCP Oncology Marketing is responsible for contributing to and executing on the healthcare professional strategy for the NSCLC indications. This includes customer engagement and non-personal channel strategy as well as operational support and execution of digital and print media tactics, including support and development of selected field-based materials. The Associate Director will partner closely with cross-functional teams to advance the product’s growth, contribute to the brand's financial success, and strengthen its position in market.

Requirements

Bachelor's degree required
10+ years of progressive experience in the pharmaceutical/biotech industry
8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas
Demonstrated ability to work effectively and efficiently with team members, and across departments, to ensure consistency and collaboration with strategy
Strong project and process skills with attention to detail
Must be proactive and able to prioritize and operate in fast paced environment
Good problem-solving ability with strong interpersonal skills both internally and externally
Ability to grasp complex scientific concepts and clinical data
Excellent ability to present, listen, and communicate clearly with both scientific and commercial stakeholders

Nice To Haves

MBA preferred
Field experience is preferred
Experience with media planning and creation, developing digital customer engagement and digital engagement plans preferred

Responsibilities

Development and execution of NSCLC customer engagement and non-personal channel strategy
Lead for development of the NSCLC non-personal promotion strategy, tactical plans and outputs, data triggers, and budgets
Responsible for creating downstream field-based materials and selected original field-based pieces as identified and needed
Vendor Management including digital and/or non-personal communications (e-blasts, Rep Triggered emails, CRM, banner ads, etc)
Non-personal and field team integration planning, as well as point for field communications
Responsible for collection and reconciliation of budget with HCP and Scientific marketing leads monthly
Coordination with other indication teams for brand level personal/non-personal and customer engagement strategy, planning, and execution
Marketing operations for the team including Veeva CRM platform management, print and digital inventory management, and meeting management
Partner and collaborate with Sales Training to ensure adequate communication and training for the field team on key initiatives
Work with agency for label updates/new launches for HCP promotional materials including website
Optimization of the current metrics and measurement plan in conjunction with the analytics and customer insights team
Review Committee (RC) captain: leading and driving the RC prioritization and meetings for the NSCLC team