Director, Marketing (B2B)

Emburse • Toronto, ON

1d • Hybrid

About The Position

Emburse is seeking a Director of Marketing to lead North America campaigns across new business and customer growth. This role is responsible for the strategy, execution, and performance of integrated campaigns that drive pipeline and revenue across SMB, mid-market, and enterprise/strategic segments. The position involves defining go-to-market strategies, prioritizing investments, and delivering measurable impact. This is a hybrid role requiring 3 days a week in the office, and sponsorship is not offered.

Requirements

• Bachelors Degree preferred OR equivalent work experience
• Minimum of 7+ years of Marketing experience
• Line Management experience
• SaaS background preferred
• Deep expertise in demand generation, ABM, and lifecycle marketing
• Strong understanding of segment-based GTM strategies (SMB, mid-market, enterprise)
• Analytical mindset with a bias for action
• Ability to influence and align cross-functional teams
• Experience managing agencies and external partners
• Clear, confident communicator who can translate strategy into execution
• Proficiency in Salesforce and marketing automation platforms

Responsibilities

• Lead the end-to-end strategy for all North America campaigns, encompassing new business and customer marketing to accelerate deal velocity.
• Build and execute multi-channel programs across SMB, MM, and Enterprise segments to drive pipeline and improve conversion rates.
• Define GTM strategies by industry and audience, identifying target markets to penetrate and expand Emburse’s footprint.
• Drive demand generation programs that consistently deliver high-quality pipeline while leveraging ABM to win high-value accounts.
• Build and optimize lifecycle marketing strategies to move prospects and customers through the funnel efficiently.
• Analyze campaign performance and pipeline data to optimize ROI, audience journeys, and foundational metrics.
• Partner closely with Sales and Product Marketing to ensure tight alignment on messaging, positioning, and global priorities.
• Collaborate with Digital, Events, PR, and Social teams to deliver cohesive, high-impact campaigns with consistent messaging.
• Secure buy-in from key stakeholders and clearly communicate progress, performance, and strategic insights to leadership.
• Develop comprehensive marketing plans and partner with Marketing Ops to execute pipeline growth initiatives effectively.
• Manage agency and contractor relationships, including scope and budgets, ensuring partners deliver against business goals.
• Translate performance insights into fast action to address market conditions and emerging growth opportunities.

Benefits

• Competitive pay
• Flexible work
• Inclusive, collaborative environment that supports your success

What This Job Offers

• Job Type: Full-time
• Career Level: Director