B2B Marketing Manager

REP Fitness•Westminster, CO

17h•$90,000 - $105,000•Hybrid

About The Position

REP Fitness is looking for an experienced B2B Marketing Manager to serve as the primary demand generation lead for our commercial and retail business. This role is focused on creating strategies and executing campaigns designed to develop qualified leads and nurture prospects across multiple buyer types and vertical markets, including gyms and studios, universities, hospitality, local and government facilities, as well as drive traffic into our retail stores. This is both a strategic and execution-oriented role. You will define and own the end-to-end integrated B2B marketing strategy for REP’s commercial and retail segments, and you will be accountable for bringing that strategy to life across online and offline channels — with heavy emphasis on paid digital, CRM, industry events, and in-store activations. You will build and execute scalable, segmented go-to-market plans in close partnership with Sales, Marketing, eCom, and Sales Ops teams, supporting pipeline growth and full-funnel adoption across multiple verticals. The ideal candidate is a strategic B2B marketing leader with a proven track record in demand generation and integrated marketing — someone who combines high-level strategic thinking with hands-on execution in digital marketing and emerging technologies. You will own internal reporting on B2B marketing vision, strategy, and performance for Sales, manage REP’s paid media agency relationship for B2B, oversee HubSpot Marketing Enterprise, and be responsible for tracking and sharing KPIs. You know how to build programs that the Sales teams rely on and how to connect marketing investment to deliver measurable business results.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent experience will be considered.
5+ years of B2B marketing experience with a clear track record of generating qualified leads, growing pipeline, and contributing to revenue — not just campaign execution.
Hands-on experience building and managing workflows in HubSpot Marketing Enterprise; experience in HubSpot specifically is strongly preferred.
Demonstrated experience managing paid media campaigns targeting B2B audiences — with comfort holding vendors accountable to measurable KPIs.
Experience partnering with multiple cross-functional leads to drive in-store demand and interest across brand, partnerships, social, events, etc.
Proven ability to plan and execute integrated campaigns across multiple channels.
Experience working directly alongside or embedded with a sales team.
Data fluency — build dashboards, read analytics, and make decisions based on performance data.
CRM proficiency — develop specific workflows, automations, lifecycle stages, and reporting structures.
Digital marketing and SEO knowledge — solid working understanding of on-page SEO, paid search strategy, email marketing, and B2B lead generation best practices.
Project and campaign management — capable of managing multiple campaigns, verticals, and agency relationships simultaneously without losing track of deadlines, budgets, or outcomes.
Written and verbal communication — writes clearly and professionally and communicates proactively with Sales without being prompted.

Nice To Haves

Experience marketing to commercial buyers, institutional accounts, or retail / showroom consumers is a plus; background in fitness, sports, or equipment industries is preferred but not required.

Responsibilities

Develop and execute multi-channel demand generation campaigns targeting commercial gym owners, facility managers, universities, government accounts, other institutional buyers as well as end-user retail store buyers, with tailored creative to each segment. The goal is to drive virtual consultations and/or in-showroom traffic.
Build segmented go-to-market plans with Sales, identify vertical priorities, and align to demand generation KPIs.
Inform quarterly lead volume and pipeline targets with Sales leadership; track progress and adjust tactics proactively when trending below goal.
Partner with retail team to build yearly activation calendar supported by promotions, events, and other initiatives.
Own REP’s paid B2B media strategy — manage the external agency across Meta, Google, and other channels; set strategy & brief campaigns that align with commercial and overarching brand priorities, review performance against defined KPIs, and hold the agency accountable for results.
Inform SEO strategy and digital lead generation for commercial and retail / showroom audiences — keyword opportunities, content support, and conversion optimization.
Leverage data to provide recommendations for the Ecom team to optimize key landing pages and form submission.
Plan and execute integrated B2B campaigns across paid media, email, events, social media, in-store activations, and partner programs that tie to larger brand marketing strategy — ensuring channels work together toward a unified buyer journey.
In partnership with Marketing, develop and implement strategic go-to-market plans to drive revenue, increase brand awareness, and accelerate category expansion for Commercial.
Partner with internal GTM team to align Commercial launches with overall REP business strategy, ensuring both categories contribute meaningfully to company-wide revenue targets.
Work with Sales, Sales Operations, E-Commerce, Marketing and Product teams to ensure campaigns reflect current brand strategy, inventory, product launches, promotions, and sales priorities.
Support retail / showroom channel marketing alongside commercial campaigns, maintaining consistent brand and product positioning across all B2B touchpoint.
Own setup, integration, and ongoing management of HubSpot Marketing Enterprise — configured for segmentation, lead scoring, automation, and closed-loop reporting between Marketing and Sales.
Build and maintain dashboards tracking lead volume, campaign performance, pipeline contribution, and revenue attribution for Sales and leadership.
Own the marketing strategy to support ongoing traffic and awareness of our retail / showroom locations. This includes aligning on any in-store activations, awareness campaigns (OOH, direct mail, digital, crm, etc), partner activations, etc.
Partner with creative team and the retail store Director to ensure overarching brand campaigns and brand standards are met in-store.
Manage yearly retail and showroom marketing calendar of activations.
Support the Sales and Events team to execute trade shows, regional activations, and showroom events end-to-end — logistics, booth strategy, materials, and on-site lead capture.
Build pre-, during-, and post-event HubSpot sequences for each activation.
Report event ROI after each activation and use results to guide future investment decisions.
Deliver a weekly report covering campaign performance, pipeline contribution, progress against goals, and upcoming priorities.
Close every campaign or event with a documented postmortem and present to Sales team.

Benefits

Medical, Dental, Vision (Competitive Benefits Packages Available)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
4 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave after 6 months of employment
Birthday - Paid day off
Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization