Senior Marketing Lead, B2B

Branch Financial, LLC•Columbus, OH

12h•$119,000 - $170,000•Remote

About The Position

Branch is looking for an experienced B2B marketer to own strategy and execution for our independent-agency channel, the engine of how Branch sells home and auto insurance. This is a builder's seat. You will architect the programs, the tooling, and the content that turn independent agencies into consistent, engaged partners, and you will help rebuild trust in a channel we intend to win back. The role is anchored in agency channel marketing for Branch. A smaller slice of your time keeps an earlier-stage effort moving. Ember, our servicing platform for small mutual carriers, runs a long-cycle B2B sales motion that needs a capable hand on its marketing infrastructure. You will report to the Head of Marketing and help shape broader marketing strategy. The agency strategy is being written now, and you will help write it as you execute. This is a strong fit for someone who runs on outcomes, owns their tooling end to end, and is energized by shaping a channel function into the form it needs to take rather than inheriting a finished playbook.

Requirements

A modern B2B operator's instincts: analytical, curious, and creative. You reach for the current playbook and you know when to break it. This is the trait that matters most for this seat.
6+ years of B2B marketing experience, with strong candidates often closer to 10. We weight the depth of your toolkit over the exact number of years.
HubSpot ownership at an architectural level: data modeling, segmentation logic, automation design, and reporting. You have built and owned the instance, not inherited a login.
A track record of tying marketing to outcomes. Every program you run points to a metric and a business objective.
Channel, partner, or field marketing experience: you have marketed to or through a partner network and moved its behavior.
Excellent written communication. Clear writing is how this role thinks, aligns, and moves work forward.

Nice To Haves

Insurance, insurtech, or financial services experience is a meaningful plus, not a requirement.
Independent-agency experience is a strong plus.

Responsibilities

Attract and activate agencies. Build and run campaigns that bring in new independent agencies and move real producer behavior: quote activity, platform usage, and consistent conversion.
Build trust in the channel. Lead a structured, deliberate brand effort to earn back belief with the agency community.
Own events end to end. From goal-setting through post-event nurture, including in-market programs that bring our leadership into a region to meet agencies face to face, and the follow-up that turns those rooms into pipeline.
Sharpen the story. Give agents a clear, one-sentence answer to "what is Branch," and build the content and sales tools that make it stick and help producers sell.
Architect HubSpot. Own the data structure, segmentation, automation, and reporting. You run the tool, you do not just use it.
Run loyalty and incentives. Manage and continuously improve agent loyalty and incentive programs.
Read the market. Track brand health in the independent-agency market and turn what you learn into campaign strategy.
Maintain the infrastructure. Keep the HubSpot instance supporting Ember's business development effort running and useful.
Support the long cycle. Keep nurture and pipeline tracking functional while the BD lead drives the motion.
Call it when it grows. Flag when Ember has outgrown a light touch and needs its own dedicated marketing support.
Set and report KPIs. Establish metrics and report on performance in language leadership can act on.
Partner cross-functionally. Work closely with sales, distribution, and BD leadership, and influence go-to-market decisions.
Shape strategy. Contribute to broader marketing strategy alongside senior cross-functional leaders, and help grow the marketing capability behind the channel over time.