Senior Associate B2B Performance Marketing

Dow Jones•New York, NY

3d•$70,000 - $85,000•Hybrid

About The Position

Dow Jones is seeking a Senior Associate B2B Performance Marketing to join their global Marketing organization. This role is responsible for driving business growth in partnership with the product and sales teams for enterprise businesses like Dow Jones Newswires, Factiva, and Risk & Compliance. The team focuses on a client-centric approach, developing and activating strategies and campaigns to drive awareness, build reputation, and deepen relationships within select industries and accounts. This is an in-person role based in New York, NY, requiring three days a week in the Midtown Manhattan office. The Senior Associate will support the development and execution of content strategies, focusing on creating engaging thought leadership content to boost awareness and drive engagement across various channels. The goal is to showcase Dow Jones’ expertise, position the company as a trusted partner, and engage decision-makers in select accounts. The ideal candidate is passionate, creative, collaborative, and eager to learn and grow in content marketing.

Requirements

Minimum 2-4 years in a B2B content marketing, industry marketing or communications role targeting Fortune 1000 companies.
Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
Advanced written and verbal communications skills with a strong command of the English language, as well as the ability to write for a global audience.
Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment.
Creative mindset, curious, continuously exploring better ways to engage customers through high value content.

Nice To Haves

Experience collaborating with Web teams, SEO, Social Media and Paid Media to develop content that is SEO optimized and is engaging across digital mediums is a plus.
Ability to conceive original and compelling ideas for new content for a variety of audiences and mediums that appeal to enterprise clients.

Responsibilities

Develop and execute content marketing strategies tailored to B2B audiences across multiple channels (website, blog, email, social media).
Manage a content calendar, ensuring consistent, timely delivery of relevant and engaging content.
Operationalize and optimize blog posts, case studies, white papers, and other marketing collateral that resonate with B2B customers.
Partner with B2B Marketers to run the Client Stories program, producing compelling case studies.
Collaborate with Industry/ABM, Product Marketers and Brand teams to ensure content aligns with business goals and customer needs.
Leverage AI-powered tools and emerging technologies to enhance content production workflows, scale personalized content creation, and optimize performance across channels while maintaining brand quality and voice.
Manage internal and external content production process and partners.
Conduct market and competitor research to identify opportunities for content development and positioning.
Safeguard quality, brand tone of voice and style across all channels and materials.
Stay abreast of industry best practices and what competitors are doing.
Assist with the creation of email marketing campaigns, newsletters, and other forms of direct outreach to B2B leads.
Ensure all content follows SEO/AIO best practices and is optimized for maximum organic reach and visibility.
Analyze content performance across channels and provide actionable insights to optimize future campaigns.