Director, Marketing Technology & Operations

RSA Conference•Boston, MA

4d•$180,000 - $200,000•Remote

About The Position

RSAC is the premier series of global events and year‑round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and gain access to experts, unbiased content, and ideas that help individuals and companies advance their cybersecurity posture and build stronger, smarter teams. Both in‑person and online, RSAC brings the cybersecurity industry together and empowers the collective “we” to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands‑on educational opportunities, helping industry professionals discover how to make their organisations more secure while showcasing the most enterprising, influential, and thought‑provoking thinkers and leaders in cybersecurity today. We are seeking a Director of Marketing Technology & Operations to build and optimize our marketing technology infrastructure while owning the operations and performance of email, and website. In this role, you will ensure our marketing systems are scalable, integrated, and enable effective execution, while driving continuous optimization to deliver measurable impact. This role reports to the VP of Marketing and starts with a team of three direct reports.

Requirements

Proven expertise building and managing marketing technology stacks at scale
Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)
Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)
Deep understanding of SEO principles, site architecture, and organic search optimization
Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences
Knowledge of marketing compliance and data privacy regulations
Strong analytical skills and the ability to interpret marketing data to make informed decisions
10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility

Nice To Haves

Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred
Certifications in marketing automation and project management desired

Responsibilities

Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software
Evaluate and recommend new technologies and tools to enhance marketing capabilities, automation, and efficiency
Manage relationships with technology vendors and partners to ensure service quality and contract optimization
Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs
Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting
Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI
Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes
Oversee tracking and analysis of email performance data. Recommend testing strategies to improve
Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization
Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility