Director, Marketing & Product Management

Standex•Belleville, WI

About The Position

The Director, North America Foodservice Marketing & Product Management is responsible for leading all marketing and product strategy across the Foodservice segment. This role will drive revenue growth by aligning market insights, product development, and commercial execution. This leader will oversee demand generation, brand positioning, and go-to-market execution while owning the product portfolio—including roadmap development, new product introductions, and lifecycle management. The role requires a strong commercial mindset, ensuring all marketing and product initiatives directly support sales performance, margin expansion, and market share growth.

Requirements

10+ years of experience in B2B marketing, product management, or commercial leadership
Proven track record of driving revenue through marketing and product strategy
Experience leading product development and go-to-market execution
Strong commercial acumen with focus on revenue and margin performance
Experience developing and executing product roadmaps
Strong analytical and market insight capabilities
Ability to translate strategy into execution across cross-functional teams
Excellent communication and organizational skills
High ownership and accountability mindset
Comfortable operating in ambiguity and driving structure
Willingness to challenge assumptions and push for results
Strong cross-functional leadership and influencing capabilities
Bias for action in a fast-paced environment

Nice To Haves

Experience in manufacturing, foodservice equipment, refrigeration, or related industries preferred
Experience operating in multi-brand or multi-channel commercial environments preferred

Responsibilities

Own and execute the North America Foodservice marketing strategy aligned to revenue targets
Develop and drive demand generation across key channels (dealers, consultants, chains, end-users)
Lead trade show strategy and execution (NRA, NAFEM, regional events)
Oversee brand positioning and ensure consistency across all products and channels
Manage digital marketing including website, content, and lead generation initiatives
Develop sales enablement tools to improve conversion and sales effectiveness
Own full product lifecycle: concept → development → launch → optimization → sunset
Define and manage the product roadmap aligned to growth priorities
Partner with Engineering and Operations on new product development and enhancements
Lead pricing strategy, positioning, and margin optimization
Conduct competitive analysis and identify market opportunities
Ensure successful product launches with clear go-to-market plans
Build and lead structured VOC processes across key accounts and channels
Translate customer insights into actionable product and marketing strategies
Monitor industry trends, regulatory changes, and competitive landscape
Support key accounts with tailored value propositions and solutions
Act as the commercial partner to Sales leadership to drive pipeline and conversion
Support key account strategies with targeted marketing and product solutions
Develop programs that increase velocity through distribution and dealer networks
Align marketing initiatives directly to revenue growth, product adoption, and market share
Partner with Sales, Engineering, Operations, and Corporate Marketing teams
Ensure alignment between product development, marketing, and commercial priorities
Support integrated business planning and execution
Drive accountability across cross-functional stakeholders
Establish KPIs including: Revenue growth by segment, New product revenue contribution, Pipeline generation and conversion rates, Product margin performance, Market share growth
Develop reporting dashboards and provide regular updates to leadership
Use data to identify trends, risks, and opportunities
Drive ongoing improvements in marketing effectiveness, product performance, and commercial execution
Implement scalable processes and best practices across marketing and product management
Continuously refine go-to-market strategies based on performance and market feedback