Product Marketing Director

ServiceNow • San Diego, CA

3d • Hybrid

About The Position

ServiceNow is a global market leader in innovative AI-enhanced technology, connecting people, systems, and processes to help organizations work smarter, faster, and better. This role is within the Platform Product Marketing Team, driving programs and operations to align with cross-functional teams. The position involves managing go-to-market readiness, leading product launch programs, managing events, and partnering with enablement and success teams to drive various platform initiatives. The role also assists Campaign Directors and other corporate marketing Program Managers in coordinating marketing programs and activities.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 6-8 years of program management/operations experience
• Experience running large-scale programs and operations
• Outstanding interpersonal skills, relationship builder
• Experience with go-to-market and product launch
• Experience with digital content and campaigns
• Strong experience designing, developing and implementing insight-driven, content-led marketing campaigns working with the business and marketing leadership

Nice To Haves

• Experience in the platform-as-a-service space a plus

Responsibilities

• Drive programs and operations across the Platform Product Marketing Team to align with cross-functional teams
• Manage the cross-functional go-to-market readiness initiative for the platform marketing team including content development, team alignment, and customer content
• Lead a bi-annual, company-wide product launch program for the platform team
• Manage strategic, analyst, and industry events
• Partner with the Platform Enablement and Success team to drive programs for sales enablement, product launch, and other platform initiatives
• Help Campaign Directors and other corporate marketing Program Managers to coordinate various marketing programs and activities

Benefits

• health plans
• flexible spending accounts
• 401(k) Plan with company match
• ESPP
• matching donations
• flexible time away plan
• family leave programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed