Director, Product Marketing

Straumann•Andover, MA

8d•Hybrid

About The Position

We are seeking a Director, Product Marketing, to lead the strategic direction, commercial performance, and lifecycle management of Straumann’s Neodent Implant portfolio across North America (NAM). This role sits at the intersection of market insight, clinical innovation, and commercial execution, translating customer and market intelligence into differentiated portfolio strategy, compelling value propositions, and high-impact product launches. The Director will play a critical role in driving portfolio growth, strengthening market leadership, and shaping how Straumann delivers value to clinicians and patients. Reporting to the VP, Marketing & Education – North America, this leader will own portfolio strategy and downstream execution, while partnering closely with Global Product Management, Sales Leadership, Clinical, and Operations to influence investment priorities and accelerate business performance. The role involves leading and developing a high-performing team of product marketing professionals and advancing Straumann’s leadership in the premium segment.

Requirements

Bachelor’s Degree required; MBA or advanced degree preferred.
10–15+ years of experience in Medical Device or Life Sciences, with a strong emphasis on product marketing and commercialization.
Proven track record of owning and growing product portfolios with measurable commercial impact.
Demonstrated success leading cross-functional initiatives in a matrixed global organization.
Experience leading and developing high-performing teams.

Nice To Haves

Experience in dental, implantology, or clinically driven product environments.
Strong capability in market segmentation, value proposition development, and go-to-market strategy.
Ability to operate effectively at both strategic and executional levels.
Exceptional communication, influence, and stakeholder management skills.
Demonstrated ability to translate complexity into clear, actionable strategies.

Responsibilities

Define and lead the NAM product marketing strategy aligned to global direction and regional market dynamics.
Own portfolio positioning, segmentation, and value proposition development across implant and biomaterials solutions.
Translate market, customer, and competitive insights into clear growth strategies and commercial priorities.
Identify and prioritize high-impact opportunities to accelerate revenue, share, and profitability.
Lead end-to-end commercialization strategy for new product launches, ensuring strong market adoption and revenue realization.
Partner with Sales Leadership to deliver best-in-class go-to-market strategies, tools, and enablement.
Ensure alignment across Marketing Communications, Training, and Sales to drive consistent, high-impact execution.
Establish and scale launch excellence frameworks and best practices across the portfolio.
Build a deep, data-driven understanding of customer needs, clinical trends, and competitive dynamics.
Leverage insights to inform portfolio strategy, messaging, and innovation priorities.
Maintain strong engagement with Key Opinion Leaders (KOLs) and industry forums to shape perspective and influence.
Partner closely with Global Product Management and R&D to influence pipeline direction, prioritization, and regional relevance.
Develop robust business cases to support new product development and portfolio evolution.
Act as the voice of NAM to ensure global innovation aligns with regional customer and market needs.
Own portfolio performance tracking, including revenue, adoption, and lifecycle metrics.
Lead forecasting and demand planning alignment with Finance and Supply Chain.
Regularly communicate business performance, risks, and opportunities to executive leadership.
Drive a culture of data-led decision making and accountability.
Build, lead, and develop a high-performing product marketing team with strong commercial and strategic capabilities.
Foster a culture of ownership, innovation, and continuous improvement.
Create an environment of psychological safety, accountability, and high performance.
Elevate product marketing as a strategic partner to the business, not just a support function.