Director, Product Management, Subscriptions & Marketing Technology

CDS Global•New York, NY

1d•Hybrid

About The Position

Hearst Newspapers is hiring a Director, Product Management – Subscriptions & Marketing Technology to lead a portfolio of high-impact initiatives across reader revenue, subscription platforms, marketing technology, identity, entitlement systems, customer data, retention, experimentation, and onsite marketing experiences. This is a senior product leadership role for someone who can operate across both strategy and execution: setting direction, aligning stakeholders, managing complex technical programs, and ensuring teams stay focused on outcomes. The Director will partner closely with Marketing, Marketing Operations, Product, Data, Engineering, Finance, Customer Service, and external vendors to modernize the systems that support digital subscription growth and develop great customer experiences across our core and new products. The role will own the marketing technology roadmap, overseeing major platform and product initiatives including subscription management modernization, retention tooling, dynamic paywall capabilities, membership development, marketing operations tooling, customer data platform evaluation, and identity and entitlement modernization. The ideal candidate is a strong communicator and product operator who can translate complex technical and business problems into clear priorities, lead both executive and technical conversations, and keep cross-functional teams moving toward actionable outcomes. This role sits at the center of Hearst Newspapers’ next phase of reader revenue growth. Subscriptions, retention, identity, customer data, marketing operations, experimentation, and membership all depend on a modern and coherent technology foundation. The Director, Product Management, Subscriptions & Marketing Technology will help Hearst move from legacy, fragmented systems toward a more flexible, scalable, and data-informed platform ecosystem. This work will enable faster experimentation, better subscriber experiences, stronger retention, more effective marketing operations, and new reader revenue opportunities across the portfolio.

Requirements

8+ years of product management experience, preferably in subscription, consumer revenue, marketing technology, identity, customer data, e-commerce, media, or scaled digital platforms.
Demonstrated track record of leading complex platform migrations, vendor implementations, and modernization programs across multiple integrations.
Strong ability to translate complex technical and business problems into clear requirements, roadmaps, decisions, and executive-ready communication.
Proven ability to lead cross-functional teams and have strong stakeholder management skills, with the ability to tailor communication for executives, technical teams, marketers, analysts, and operational partners.
Strong product discovery and delivery discipline, including requirements definition, prioritization, acceptance criteria, rollout planning, and iteration.
Ability to see the forest through the trees: balancing long-term platform strategy with near-term execution needs.

Nice To Haves

Hands-on experience with specific MarTech/Subscription platforms (e.g., Auth0, Sailthru, Chargebee, BlueConic).
Experience with AI-driven marketing, personalization, or predictive modeling tools.
Comfort working with technical architecture concepts, APIs, cloud platforms, data flows, and internal platform modernization.

Responsibilities

Own the comprehensive product roadmap for subscription and marketing technology and Lead the end-to-end migration of legacy subscription and identity systems (billing, checkout, authentication, and entitlements) to scalable platforms that support flexible bundling, product packaging, and seamless print/digital continuity.
Drive the product roadmap for AI-driven retention, dynamic paywalls, and lifecycle marketing; partner with Data and Marketing to deploy high-impact experiments, customer segmentation, and automated churn-reduction triggers.
Spearhead the discovery and delivery of new subscription and membership models (e.g., ad-free, app-based, or event-driven) by translating business strategy into MVP requirements and scalable patterns across the Hearst portfolio.
Modernize the marketing stack by implementing low-code/no-code tooling for onsite messaging and campaign configuration, reducing manual operational risk and increasing execution speed for Marketing Ops.
Evaluate and optimize the Customer Data Platform (CDP) and marketing stack to ensure a unified ecosystem for personalization, data privacy, and cross-channel activation.
Serve as the primary bridge between Engineering, Marketing, Design, and Leadership to align technical roadmaps with business goals, ensuring all experimentation and platform changes are measurable and tied to revenue outcomes.