Director, Marketing Ops

HirexHire•Elk Grove Township, IL

1d•$200,000 - $240,000•Hybrid

About The Position

The Director of Marketing Ops will build and lead the client’s marketing operations function, serving as a strategic partner to the CMO and helping shape the future of the marketing organization. The role oversees marketing processes, technology, budgeting, and data strategy while driving alignment across Marketing, Sales, and Revenue Operations. The position calls for a strategic, hands-on leader experienced in building and scaling marketing operations teams, improving technology infrastructure, and identifying ways to use AI to improve efficiency and performance. This is a hybrid position based in Chicago, with two days per week in the office. The client is a B2B SaaS company with more than 1,000 employees that provides content management software for legal and financial professionals.

Requirements

10+ years of experience in Marketing Operations, Marketing Technology, or Revenue Operations, with a background in B2B SaaS, a marketing agency, consultancy, or a similar B2B environment.
Proven experience leading and developing a high-performing marketing operations team, including leadership through a manager-level position.
Experience building or significantly improving a marketing technology stack, data model, or AI-enabled workflow, with the technical depth to understand and guide implementation.
Strong hands-on knowledge of marketing automation platforms such as Marketo and CRM systems such as Salesforce, including their integration with broader go-to-market processes.
Demonstrated ownership of multi-quarter initiatives, marketing budgets, technology vendors, and platform investments.
Strong understanding of marketing analytics, attribution, lead funnel performance, and campaign reporting, with experience building scalable self-service reporting capabilities.
Familiarity with business intelligence tools such as Power BI and data integration strategies, with the ability to guide technical teams and evaluate their work.
Experience partnering with Revenue Operations and establishing clear ownership frameworks for marketing definitions, lifecycle stages, attribution, and lead management.
Strong strategic communication and stakeholder management skills, including the ability to advise executive leadership, influence cross-functional priorities, and translate technical concepts into business recommendations.

Responsibilities

Build and lead the Office of the CMO, establishing the structure, priorities, and operating model for a strategic and scalable marketing organization.
Partner with the CMO and marketing leadership on annual planning, budgeting, resource allocation, and long-term marketing strategy.
Establish standardized processes, planning cadences, and RACI frameworks across Demand Generation, Content, Product Marketing, Field Marketing, and Brand.
Oversee the marketing technology strategy and roadmap, evaluating the existing technology stack, eliminating redundancies, and improving integrations and operational efficiency.
Own the marketing operations budget and vendor relationships, including tool selection, contract negotiations, renewals, and cost optimization.
Set the strategy for marketing data, reporting, attribution, lead scoring, and lifecycle progression, ensuring reliable data governance and executive-level visibility into performance.
Develop and lead the marketing AI roadmap, identify opportunities to integrate AI into internal workflows, oversee pilot programs, and establish data usage and governance standards.
Align with Revenue Operations on marketing attribution, lifecycle definitions, lead handoffs, and go-to-market processes through clearly defined ownership and accountability.
Build, mentor, and develop the marketing operations team, supporting strategic initiatives while maintaining accountability for execution and results.