Director Marketing Operations

Alliant Credit Union•Chicago, IL

1d•$149,700 - $256,700•Hybrid

About The Position

The Director of Marketing Operations is responsible for setting the marketing operations team's priorities and roadmap, ensuring alignment with Alliant’s strategic priorities and long-term growth objectives. This role involves architecting scalable operating frameworks, governance models, standardized workflows, and quality-assurance protocols to ensure a well-managed organization. The Director will support cross-enterprise operational effectiveness activities, modernizing processes, reducing friction, and enabling organizational speed, accuracy, and accountability. A key aspect of this role is overseeing the implementation, integration, and optimization of marketing systems and technologies, and partnering with IT/engineering to ensure these systems are scalable, secure, compliant, and positioned to support future-state campaign orchestration and personalization needs. The Director will also oversee marketing resource planning, provide senior-level visibility into capacity risks and operational constraints, and establish and govern the marketing intake, prioritization, and campaign orchestration process. Ensuring timely, high-quality execution of complex traditional and digital campaigns, embedding performance feedback loops, and strengthening the marketing data-centric culture are also critical. This role owns the operational budget for marketing tools, technology, licensing, design operations, and external vendor engagements, ensuring disciplined financial management. Additionally, the Director is responsible for overseeing marketing operational risk-mitigation practices, driving team culture, and leading compliance alignment across systems, processes, and campaign workflows, particularly for financial-services-related marketing. The role includes planning, overseeing, and leading the work of the team, coaching, mentoring, and developing staff, and is accountable for hire, fire, performance, discipline, and problem-resolution decisions.

Requirements

Minimum - 4 Years Bachelors in Marketing, Operations or related
Minimum - 10 Years of Marketing Operations, Creative Operations, PMO, Process Improvement, or related operational disciplines within a multi-product or multi-channel environment or related
Minimum - 5 Years of People Management
15 Years of Marketing Operations, Creative Operations, PMO, Process Improvement, or related operational disciplines within a multi-product or multi-channel environment including people management (In Lieu of Education)

Nice To Haves

Graduate Degree in Marketing Operations or related

Responsibilities

Set the marketing operations team’s priorities and roadmap, ensuring alignment to Alliant’s strategic priorities and long‑term growth objectives.
Architect scalable operating frameworks, governance models standardized workflows, and quality‑assurance protocols to ensure a well‑managed organization.
Support cross-enterprise operational effectiveness activities, modernizing processes, reducing friction, and enabling organizational speed, accuracy, and accountability.
Oversee the implementation, integration, and optimization of marketing systems and technologies (e.g., workflow platforms, project management tools, creative operations systems, campaign activation tools).
Partner with IT/engineering to ensure systems are scalable, secure, compliant, and positioned to support future-state campaign orchestration and personalization needs.
Oversee marketing resource planning, including forecasting, capacity modeling, talent deployment, vendor utilization, and scenario-based resourcing.
Provide senior-level visibility into capacity risks, operational constraints, and investment needs to support enterprise demand.
Establish and govern the marketing intake, prioritization, and campaign orchestration process to support high-volume, multi-product campaign execution.
Ensure timely, high‑quality execution of complex traditional and digital campaigns and projects/programs across internal teams and external agencies.
Embed performance feedback loops into all workflows, using insights to optimize processes, resource allocation, and operating models.
Strengthen Marketing’s data-centric culture by ensuring operational KPIs, dashboards, and reporting are leveraged for leadership decision-making.
Own the operational budget for marketing tools, technology, licensing, design operations, and external vendor engagements.
Ensure disciplined financial management, including accurate forecasting, business case development, and optimization of operational spending.
Oversee marketing org operational risk‑mitigation practices, ensuring all marketing activities meet regulatory, legal, and internal audit requirements.
Be accountable for ensuring adherence to Alliant’s governance, risk and compliance guidelines/best practices across marketing’s systems, processes, and campaign workflows.
Drive team culture, collaboration, and organizational health through leadership of team-building events, offsites, and cross-functional working sessions.
Lead compliance alignment across systems, processes, and campaign workflows, especially for financial-services–related marketing.
Plan, oversee and lead the work of the team to meet functional and individual operational objectives and goals. Coach, mentor, and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities. Responsible for hire, fire, performance, discipline and problem-resolution decisions.