Director, Marketing Technology & Operations

Ironclad•San Francisco, CA

2d•$174,000 - $217,000•Onsite

About The Position

Ironclad is seeking a Director of Marketing Technology and Operations to lead the team responsible for the marketing engine's operations, including technology, processes, and data. This is a strategic and hands-on role focused on managing legacy systems while driving the adoption of AI-native ways of working. The role involves owning the marketing technology stack and operational processes across the entire funnel, from brand awareness to community engagement. The individual will collaborate with marketing leadership, sales, revenue operations, and engineering to ensure scalable systems, data, and workflows. This position reports to the Chief Marketing & Strategy Officer.

Requirements

8+ years in marketing operations, with at least 2 years in a leadership role.
Deep hands-on experience with enterprise marketing technology stacks — you've built, migrated, and maintained these systems, not just managed vendors. Preference for experience with Marketo, Salesforce, 6sense, Optimizely, GA4, Glean.
Demonstrated experience implementing AI tools, automations, or agents in a marketing context — you've shipped things, not just explored them.
Strong understanding of the full marketing funnel and how ops connects each stage: brand → demand → pipeline → retention/community.
Fluency in marketing data: attribution models, funnel metrics, lead scoring, campaign reporting, and CRM hygiene.
Excellent cross-functional communicator — able to translate technical tradeoffs into business decisions for non-technical stakeholders.
Bias toward action, high ownership, and comfort operating in ambiguity.

Responsibilities

Own and evolve the marketing technology stack, including MAP, CRM integrations, attribution tooling, ABM platforms, website, and campaign management systems.
Maintain deep expertise in legacy and established tools (Marketo, Salesforce, etc.) while proactively identifying gaps and modernization opportunities.
Build and maintain a reliable data foundation: clean lead records, consistent attribution, and trustworthy reporting across the funnel.
Partner closely with the finance team to support pipeline analysis and reporting.
Lead the team's adoption of AI-powered tools and workflows across functions.
Design and deploy agents and automations that reduce manual work, accelerate execution, and improve personalization at scale.
Stay ahead of the curve on emerging AI capabilities relevant to marketing, from content operations to campaign optimization to audience intelligence, and translate those into real working systems.
Design and enforce scalable processes for campaign execution, lead management, funnel operations, and community engagement.
Define and own the operational infrastructure that connects top-of-funnel brand programs through to closed-won pipeline.
Partner with demand gen, content, and field teams to ensure operational readiness for campaigns and launches.
Lead, mentor, and grow a team of GTM engineers and Ops specialists.
Set team priorities, own the ops roadmap, and communicate progress and tradeoffs to marketing leadership.
Serve as the operational backbone for the marketing org — the person others come to when something needs to get done right.

Benefits

Equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure)
Competitive health and wellness benefits
Commitment to career growth and development
100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
Market-leading leave policies, including gender-neutral parental leave and compassionate leave
Family forming support through Maven for you and your partner
Paid time off - take the time you need, when you need it
Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
Mental health support through Modern Health, including therapy, coaching, and digital tools
Pre-tax commuter benefits (US Employees)
401(k) plan with Fidelity with employer match (US Employees)
Regular team events to connect, recharge, and have fun
The opportunity to help build the company you want to work at