Associate Director, Marketing Technology

IDEXX•Westbrook, ME

1d•$160,000 - $190,000•Hybrid

About The Position

IT accelerates the success of IDEXX employees and customers by providing scalable and innovative solutions and leadership. We are a global organization that supports all technology needed to deliver products and solutions to customers—enabling them to focus on delivering high-quality patient care. We strive to provide exceptional customer service and experience in the most efficient means possible, requiring alignment and cross-functional communication. As the Associate Director, Marketing Technology, you will provide strategic consulting-level support and guidance through key IT initiatives. As a strategic partner with business leadership and other key stakeholders, you will work with our global Marketing leadership team to discuss opportunities, identify and prioritize projects, and deliver technology products that meet business needs. You will serve as the “trusted advisor” and primary IT point of contact to marketing—playing a major role in the annual budget process, the quarterly portfolio update to the executive team, and the annual strategic planning process. This ensures close alignment on Marketing and IT priorities to drive long-term success for IDEXX. Come join a team that directly impacts a global market and creates solutions that change the world! In this role... You will work in partnership with Marketing, IT leadership, and the IT Project Management Office, communicate decisions, priorities, and relevant project information to appropriate levels of staff regarding business unit requests, projects, and initiatives. You will focus on strategic initiatives and planning activities for the business, in particular new systems and capabilities. You will partner with IT, Marketing, and commercial leadership and other key stakeholders to define opportunities and identify and facilitate prioritization across the portfolio. You will serve as a lead role in enabling the business to achieve its objectives through the effective use of technology—including emerging AI capabilities. You will support and work through resolutions for service and delivery escalations. You will operate as key business contact representing IT in promoting IT services and capabilities. You will understand market challenges, including customer priorities and competitive issues. You will manage a team of Architects, Full Stack Developers, Marketing Cloud Admins, BSAs You will identify and provide technical options to satisfy business ideas. You will champion the evaluation, adoption, and governance of AI tools and platforms in partnership with Marketing stakeholders, ensuring responsible and high-impact use across campaigns, operations, and customer engagement. You will translate AI capabilities (e.g., generative AI, predictive analytics, marketing intelligence) into actionable business value for marketing leadership. You will partner with data, analytics, and platform teams to embed AI-powered solutions into marketing workflows and technology roadmaps.

Requirements

10+ years of relevant IT and Marketing Technology experience along with leadership experience.
Hands-on familiarity with the modern MarTech (Marketing Technology) ecosystem (a marketing automation platform like Marketing Cloud, HubSpot, or Marketo; the CRM underneath it; a CDP or data layer; analytics and attribution tooling)
Strong organizational skills, including operational execution excellence.
Working knowledge of Agile estimations and Product Ownership.
Great at planning and aligning, bringing the right people together—a strong facilitator.
Strong communicator and relationship builder with a can-do attitude and be a strong team player working across the matrix.
Strong influencing skills with the ability to establish and maintain credibility with senior leaders and other key decision-makers.
Strong financial and business acumen, including an understanding of business/financial drivers of success, and provide value to the business.
Strategic mindset with proven success to drive initiatives.
Nimble, agile, lean thinking to drive change that enables efficiencies and drives growth.
Demonstrated experience working with AI technologies in a business or marketing context, including generative AI tools, AI-powered analytics, or intelligent automation platforms.
Familiarity with AI platform ecosystems (e.g., Salesforce Einstein/Agentforce, Google Gemini, Microsoft Copilot, or equivalent) and how they integrate with modern marketing technology stacks.
Ability to assess AI use cases for business impact and feasibility—translating technical AI capabilities into strategic marketing value.
Understanding of AI governance principles, responsible AI use, data privacy implications, and change management considerations when deploying AI solutions.
Experience driving AI adoption among non-technical business stakeholders, including training, communication, and enablement strategies.

Nice To Haves

Background working in a progressive, cloud-based software environment.
Preferably successful experience leading a virtual team.

Responsibilities

Work in partnership with Marketing, IT leadership, and the IT Project Management Office, communicate decisions, priorities, and relevant project information to appropriate levels of staff regarding business unit requests, projects, and initiatives.
Focus on strategic initiatives and planning activities for the business, in particular new systems and capabilities.
Partner with IT, Marketing, and commercial leadership and other key stakeholders to define opportunities and identify and facilitate prioritization across the portfolio.
Serve as a lead role in enabling the business to achieve its objectives through the effective use of technology—including emerging AI capabilities.
Support and work through resolutions for service and delivery escalations.
Operate as key business contact representing IT in promoting IT services and capabilities.
Understand market challenges, including customer priorities and competitive issues.
Manage a team of Architects, Full Stack Developers, Marketing Cloud Admins, BSAs
Identify and provide technical options to satisfy business ideas.
Champion the evaluation, adoption, and governance of AI tools and platforms in partnership with Marketing stakeholders, ensuring responsible and high-impact use across campaigns, operations, and customer engagement.
Translate AI capabilities (e.g., generative AI, predictive analytics, marketing intelligence) into actionable business value for marketing leadership.
Partner with data, analytics, and platform teams to embed AI-powered solutions into marketing workflows and technology roadmaps.