Director, Marketing Operations

GEICO•New York City, NY

2d•Hybrid

About The Position

The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system - the connective tissue that turns marketing strategy into measurable results at scale. This leader leads and implements the operational backbone that enables speed, quality, and impact across all marketing functions. Operating at the intersection of strategy and execution, this role is deeply involved in making the day-to-day system work at GEICO. The position owns the operational foundation that ensures marketing programs and teams run smoothly: contract management, governance controls, workflow discipline, stakeholder alignment, and the systems that turn strategy into consistent delivery. This leader ensures operating models are clear and consistently applied, while managing organizational change with minimal disruption during onboarding, transitions, and transformation initiatives. The role drives broader operations community excellence through scalable best practices, automation, AI integration, and streamlined processes that manage increasing complexity more effectively.

Requirements

10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
Proven experience designing complex systems across tools and partners
Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs
Strong understanding of modern MarTech, creative tools, automation, and AI enabled platforms
Ability to influence without direct ownership
Clear communicator who can translate between executives, technologists, creatives, and vendors
Comfortable making decisions in ambiguous, multi-stakeholder environments with competing priorities
Calm executive presence; able to operate confidently at senior client and leadership levels

Nice To Haves

A system level thinker with strong creative intuition
Comfortable operating in ambiguity and shaping what doesn’t yet exist
Fluent in both business strategy and technical possibility

Responsibilities

Embed operational rigor across all workflows, controls, and reporting
Be the go-to escalation point for complex delivery or governance issues with swift resolution and minimal disruption
Design staffing models that map marketing talent efficiently across all workstreams
Connect the dots between strategy, funding, execution, and performance through clear processes and workflows
Eliminate funding friction - streamline how marketing work gets approved and activated
Build trusted relationships across the GEICO teams - essential for creating a system that actually works organization-wide
Create buy-in and consensus with teams outside your direct control
Design transparent communication so all teams stay clear on marketing ops progress with the right level of detail for each audience
Primary marketing partner to Finance, Legal, Compliance, and Risk teams
Balance innovation with control- enable speed while maintaining operational integrity
Establish governance frameworks that ensure regulatory adherence, audit readiness, and risk mitigation
Drive automation to reduce manual effort, errors, and duplication
Ensure marketing investments scale without introducing operational, regulatory, or reputational risk
Lead partner strategy (alongside legal and supplier management) across supplier selection, negotiations, renewals, and compliance
Design scope processes within marketing that start with clear briefs and deliver trackable, measurable outcomes
Ensure compliance while supporting strategic sourcing and competitive RFPs
Single threaded leader for agency and supply management
Evolve supplier performance through KPIs, scorecards, and regular business reviews
Drive continuous improvement through process enhancements and cost-saving initiatives
Resolve performance issues quickly with structured corrective action plans