Director of Marketing Operations

Fireblocks•New York, NY

19h•$154,000 - $210,000•Remote

About The Position

This is a marketing operations and technology infrastructure role. You will own the systems, data, and processes that power Fireblocks' global go-to-market engine. If you are energized by building martech ecosystems, governing pipeline data, and translating marketing performance into executive-level insight, this role is for you. We are looking for an experienced marketing operations leader to architect and scale our marketing technology stack, drive pipeline measurement from MQL through closed-won, and build the operational infrastructure that enables Fireblocks' global marketing and sales teams to perform at their best. You will report to the VP Sales Ops and work closely with Sales, Revenue Operations, Finance, and Analytics to ensure our marketing engine runs with precision, visibility, and scale.

Requirements

8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR
3+ years of people management experience leading a marketing operations function
Deep hands-on expertise with enterprise martech platforms — Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics
Demonstrated experience architecting and governing a marketing technology stack at scale
Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership

Nice To Haves

Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
Experience with ABM platforms (6sense, Demandbase) and intent data tools
Background in AI-powered marketing automation and agentic workflows
Experience supporting a marketing organization through hypergrowth or post-acquisition integration

Responsibilities

Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)
Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms
Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering
Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership
Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI)
Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations
Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions
Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting
Ensure data accuracy, integrity, and completeness across all marketing systems
Own the marketing operations budget, including vendor management and resource allocation
Build, lead, and develop a high-performing global marketing operations team
Foster a culture of operational excellence, accountability, and continuous improvement