Director, Marketing Management

Nationwide•Columbus, OH

4d•$122,000 - $214,000•Hybrid

About The Position

This leadership role focuses on shaping the marketing strategy for IMG’s product suite. The ideal candidate is a strategic marketing leader adept at translating insights into action, optimizing market performance, and influencing broader portfolio strategy. This position will drive product flows, enhance market positioning, and integrate data-informed perspectives into key business decisions. The role involves planning, directing, and controlling the activities of associates responsible for developing and executing a wide range of projects across broad strategies, utilizing advanced marketing principles and methodologies to meet future business or marketing needs driven by data, research, competitive insights, and consumer behaviors. A strong emphasis is placed on end-to-end customer experience and delivering outstanding customer experiences overall.

Requirements

A strategic marketing leader with experience developing and guiding portfolio-level marketing strategies.
Strong analytical skills with the ability to assess marketing performance, identify trends, and recommend meaningful adjustments.
Experience using competitor insights, audience data, and campaign results to influence business and marketing decisions.
Strong communication and collaboration skills, with the ability to contribute effectively in cross-functional and senior-level conversations.
A results-oriented mindset with a focus on driving growth, improving positioning, and uncovering new opportunities across products and segments.
FINRA Series 6 required within 120 days of hire.
Bachelor’s degree in marketing, business administration or related field.
Typically, 10 or more years of related professional experience in marketing, insurance or related field.
Previous management or project leadership experience.
In-depth knowledge of marketing methodologies, distribution systems, and customers.
Demonstrated knowledge of insurance and/or financial services products strongly preferred.
Knowledge of project leadership concepts and methodologies.
Command of verbal and written skills.
Ability to develop and review research studies and communicate research findings, present market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, lead market planning projects, and maintain relationships.
Ability to lead and prioritize projects.
Excellent ability to train, lead and mentor associates in all aspects of market planning.
Demonstrates excellent proficiency in core marketing competencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Command of and ability to role model and deliver customer focus, operating capabilities, personal efficiency, strategic capabilities and build talent.

Nice To Haves

Graduate degree preferred.
Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
Masters or doctoral degree may be substituted for a portion of the experience requirements as appropriate.

Responsibilities

Lead the marketing strategy for IMG’s product suite, aligning plans and priorities to business goals and growth opportunities.
Identify opportunities to better position funds in-market and across other business segments to support portfolio objectives.
Partner cross-functionally to ensure marketing strategies are informed, measurable, and adaptable based on changing business needs and market conditions.
Help shape the broader business strategy for the product portfolio by connecting data, customer understanding, and market intelligence.
Leads team in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Directs team responsible for leading projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Oversees team that implements digital and traditional marketing tactics and media including creative development process, planning, and execution.
Leads creative development and provides feedback on look and feel.
Develops strong creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics.
Reviews and analyzes customer insights, analytics and tools to understand and forecast market, competitor and customer needs and behavior.
Helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule; holds team accountable.
Hires and develops talent, provides consistent coaching and feedback, administers performance and compensation recommendations.
May perform other responsibilities as assigned.