Director, Brand Management & Marketing

Farmacy Beauty•New York, NY

2d•Hybrid

About The Position

Farmacy is a clean beauty brand focused on using farm-fresh ingredients with gentle actives to promote healthy skin today and preserve its vitality for the future. The Director, Brand Management & Marketing will be responsible for shaping the long-term vision of the Farmacy brand and driving integrated marketing strategies to accelerate growth, enhance brand equity, and deepen consumer engagement. This role involves leading the development of compelling brand campaigns, innovation launches, and go-to-market strategies, while collaborating with Product Development, Digital, Sales, Creative, Operations, and Finance to ensure the brand is effectively represented across all consumer touchpoints. It is a leadership position for an individual who excels at strategy, creativity, and commercial performance, with a passion for building iconic brands and achieving significant business results. The role reports to the Sr. Director of Marketing and includes people management responsibilities.

Requirements

7+ years of progressive brand management and/or brand marketing experience, ideally within beauty, skincare, CPG, or a consumer-led brand.
Proven experience developing brand strategy and integrated 360° marketing plans that drive brand equity, consumer engagement, and commercial growth.
Experience leading new product development, innovation, and go-to-market strategies, from consumer insights and positioning through launch and optimization.
Strong commercial and financial acumen, with experience managing budgets and leveraging consumer, sales, and campaign data to drive business decisions.
Demonstrated ability to lead and influence cross-functional teams across Creative, Digital, Sales, Product Development, Operations, and Finance.
Experience working within the prestige beauty and retail landscape, including Sephora and/or Ulta, strongly preferred.
Strong people leadership skills, with experience coaching and developing direct reports.
Strategic, creative, and solutions-oriented thinker who thrives in a fast-paced, entrepreneurial environment and can effectively manage competing priorities.
Excellent communication and presentation skills with the ability to influence senior leaders and cross-functional partners.
Passion for beauty, skincare, consumer trends, and building differentiated brands.
Able to reliably commute to the NYC office a minimum of two days per week + ad hoc as needed.
Permanently authorized to work in the U.S. without current or future employer sponsorship.

Nice To Haves

Experience working within the prestige beauty and retail landscape, including Sephora and/or Ulta, strongly preferred.

Responsibilities

Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development.
Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives.
Work closely with cross-functional partners to successfully execute these strategies.
Support development of marketing calendar and program classifications (Budget Planning).
Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks.
Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth.
Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process.
Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals.
Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives.
Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication.
Lead and oversee the development of strategic Go-To-Market drivers within the context.
Lead and oversee the end to end go-to-market campaign process, planning & communication.
Oversee recaps & launch post-mortems.
Work with Copywriters to reflect the brand voice.
Manage innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities.
Oversee the development of key new product development building blocks (e.g. insights, SOP).
Lead and oversee new product messaging, claims development + educational support.
Identify white space opportunities.
Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment.
Partner closely with Sales and key retail partners to develop global strategies that support the core business + accelerate new product launches.
Support promotional marketing activities (kits & sets, merchandise strategy).
Prepare and support presentations for management meetings.
Own budget management for key marketing spend buckets.
Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations.
Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI.
Manage and develop your direct report(s), strategically delegating assignments, managing workload, and supporting career growth and development.

Benefits

15 days PTO + 5 sick/personal days per year
16 annual Company holidays
Health insurance
Dental insurance
Vision insurance
Life insurance ($25,000 policy, free to employees)
Commuter benefits (Transit + Parking FSA)
Health care FSA
Dependent care FSA
401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid
8-weeks 100% paid parental leave for all other parents
$40/month phone stipend
Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
Quarterly Gratis Product Stipend
Monthly Exercise/Gym Reimbursement