Director, Marketing - Interventional Spine
About The Position
At Ferring, we are on a mission to bring forward innovation in the treatment of radicular leg pain due to lumbar disc herniation. We are building a team of individuals to launch a biologic product that, if approved, would be a novel, only-in class intradiscal intervention for patients suffering this from this condition. We are looking for a marketing leader responsible for developing and implementing the promotional marketing strategy for this product. This individual will be responsible for building the core brand promotional platform, developing the brand strategy, including market definition, positioning, messaging, segmentation, and desired customer experience. This role is further responsible for all aspects of promotional tactic development, including delivering the tools and training for promotional materials at launch and post-launch. This individual will be part of the Brand Leadership Team and is expected to work proactively in partnership with the lead of Professional Education and Engagement to ensure alignment and synergistic execution. This position will play a critical role in supporting launch readiness, contributing to market development activities, and helping execute brand strategy within a buy-and-bill environment.
Requirements
- Bachelor’s degree required; MBA or advanced degree preferred
- 10+ years of progressive in-line marketing experience within pharmaceutical/biologics companies.
- Demonstrated success in executing multiple product launches for specialty or biologic products
- 2+ years experience working in buy-and-bill or procedure-based markets
- Strong executive presence with ability to influence internal and external stakeholders
- Strong cross-functional leadership and sales partnership experience
- Proven ability to build or scale new markets or treatment categories
Nice To Haves
- Sales and/or sales management experience in pharmaceuticals, biologics or devices, strongly preferred
- Experience in interventional spine, pain management, orthopedics, or related specialties, strongly preferred
Responsibilities
- Development and execution of brand positioning, messaging, and promotion aligned with HCP and Patient strategies.
- Deliver an integrated omnichannel promotional campaign to ensure reach and impact on key stakeholders
- Drive launch readiness across key business partners to ensure timely execution of all promotional activities aligned with key milestones
- Leverage market research and external insights develop a strategy to impact prioritized stakeholders and customer/market segments.
- Collaborate across Brand team to generate, aggregate and socialize external insights from market, customers and competitors to continually refine strategy.
- Assess and monitor competitive landscape to anticipate changes in marketplace, ensuring timely adaptation of materials and training as necessary.
- Develop and measure performance metrics on promotional programs to ensure optimal impact and facilitate adaptation in real time.
- Leading the overall planning and execution of the Launch Meeting
- Manage A&P budget and resource allocation for assigned areas of focus with collaboration across the team to ensure spending is optimized based on brand priorities.
- Track KPIs and optimize strategy to improve commercial performance
- Provide forecasting and demand planning insights
- Take lead of Alliance management with external partner, after FDA approval and initial stocking.
- Ensure compliant promotional execution with Legal, Medical and Regulatory
- Align with Supply Chain and Operations on forecasting and product availability
- Lead annual business planning, forecasting, and performance tracking
- Support field readiness and training in collaboration with Brand Leadership Team
Benefits
- competitive total compensation
- exceptional range of flexible benefits
- personal support
- tailored learning and development opportunities
- working hours that respect your lifestyle
- a culture that is welcoming and equitable
- comprehensive healthcare (medical, dental, and vision) with a premium differential, inverse to base salary, to be paid by employees
- a 401k plan and company match
- short and long-term disability coverage
- basic life insurance
- wellness benefits
- reimbursement for certain tuition expenses
- sick time frontloaded yearly of 40 hours, or higher if state or local law requires
- vacation time for full time employees to accrue between 112.5 and 150 hours yearly in the first four (4) years of employment, and additional accruals starting in the fifth (5th) year of employment
- 12 to 13 paid holidays per year
- paid parental leave subject to a minimum period of employment at Ferring
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What This Job Offers
Job Type
Full-time
Career Level
Senior
