Director, Marketing Digital F&B - Corporate

Coury Hospitality•Grapevine, TX

13d

About The Position

Coury Hospitality is hiring a Corporate Director, Marketing Digital Food & Beverage to support the digital presence and marketing performance of restaurants, bars, and food and beverage outlets across its hospitality portfolio. The role combines creative, technical, and analytical marketing work to build guest loyalty, increase reservations, and drive revenue. It partners with property leaders, Food & Beverage teams, Marketing Managers, Revenue Management, and external partners, and provides property teams with guidance, training, resources, and actionable performance recommendations. Work is primarily performed independently in a professional office or remote environment.

Requirements

Minimum of 4 years of digital marketing experience with an independent restaurant group, including websites, email marketing, paid social advertising, and guest engagement.
Hands-on experience with email marketing platforms, including list management, segmentation, automation, and reporting.
Working knowledge of Meta Ads Manager, audience targeting, paid social campaign management, and performance reporting.
Experience with OpenTable marketing tools, including guest communications, Bonus Points, and Promoted Results.
Experience maintaining websites through content management systems.
Understanding of SEO, AEO, GEO, AI-powered marketing tools, and emerging digital search trends.
Proficiency in Microsoft Excel, data analysis, and reporting.
Strong communication, organizational, and problem-solving skills, with exceptional attention to detail.
Ability to work independently, manage multiple priorities, and collaborate effectively with property teams and external partners in a remote environment.
Ability to remain seated or in a stationary position for extended periods, including four hours or more.
Ability to use computers, digital marketing platforms, and reporting tools for extended periods.
Ability to communicate effectively with property leaders, corporate teams, vendors, and other business partners.

Nice To Haves

Experience with reservation platforms other than OpenTable.
Familiarity with Mailchimp.
Familiarity with SinglePlatform or similar menu distribution tools and Google Business Profile management.
Familiarity with Google Analytics 4 (GA4) and Looker Studio.
Mailchimp, Google Analytics, or related digital marketing certifications.

Responsibilities

Support the digital presence and marketing performance of restaurants, bars, and food and beverage outlets across the portfolio.
Manage restaurant websites, coordinate site launches, and ensure menus, hours, imagery, promotions, and reservation links are accurate and engaging.
Use SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to improve visibility across search engines and AI-powered platforms.
Manage menu distribution through platforms such as SinglePlatform and maintain consistent information across Google, Yelp, Tripadvisor, OpenTable, and restaurant websites.
Create email marketing campaigns, build guest databases, and develop automated communications to encourage repeat visits and loyalty.
Help property teams use OpenTable marketing tools, including guest communications, targeted promotions, Bonus Points, and Promoted Results.
Partner with outlets to develop paid social media campaigns that drive reservations, promote events, and increase business during slower periods.
Analyze website traffic, email engagement, advertising performance, reservation conversions, and cost per seated cover to identify opportunities for improvement.
Create performance reports, share actionable recommendations, and provide training and resources to help property teams manage digital marketing efforts.
Stay current on emerging digital trends, AI-powered marketing tools, evolving search behaviors, and opportunities to improve efficiency.