Director, Marketing Digital F&B - Corporate

Coury Hospitality•Grapevine, TX

11d

About The Position

Coury Hospitality is hiring a Corporate Director, Marketing Digital Food & Beverage to support digital presence and marketing performance for restaurants, bars, and food and beverage outlets across its hospitality portfolio. The role combines creative marketing, technical digital expertise, and analytical work to improve visibility, guest engagement, reservations, loyalty, and revenue. It also equips property teams with tools, resources, training, and guidance to manage digital marketing effectively. The director manages restaurant websites and launches; keeps menus, hours, imagery, promotions, and reservation links accurate; and improves discoverability through SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The position oversees menu distribution and consistent business information across relevant platforms, develops email campaigns and automated guest communications, and helps outlets use OpenTable marketing tools and paid social campaigns. The role analyzes marketing and reservation performance, reports results with actionable recommendations, and collaborates with property leadership, Food & Beverage teams, Marketing Managers, Revenue Management, and external partners. Work is primarily independent in a professional office or remote environment.

Requirements

At least 4 years of digital marketing experience with an independent restaurant group, including websites, email marketing, paid social advertising, and guest engagement.
Hands-on experience with email marketing platforms, preferably Mailchimp, including list management, segmentation, automation, and reporting.
Working knowledge of Meta Ads Manager, audience targeting, paid social campaign management, and performance reporting.
Experience with OpenTable marketing tools, including guest communications, Bonus Points, and Promoted Results.
Experience maintaining websites through content management systems.
Understanding of SEO, AEO, GEO, AI-powered marketing tools, and emerging digital search trends.
Proficiency in Microsoft Excel, data analysis, and reporting.
Strong communication, organizational, and problem-solving skills, with exceptional attention to detail.
Ability to work independently, manage multiple priorities, and collaborate effectively with property teams and external partners in a remote environment.
Ability to remain seated or stationary for extended periods, including four hours or more.
Ability to use computers, digital marketing platforms, and reporting tools for extended periods.
Ability to communicate effectively with property leaders, corporate teams, vendors, and other business partners.

Nice To Haves

Experience with reservation platforms other than OpenTable.
Familiarity with SinglePlatform or similar menu distribution tools and Google Business Profile management.
Familiarity with Google Analytics 4 (GA4) and Looker Studio.
Mailchimp, Google Analytics, or related digital marketing certifications.

Responsibilities

Manage restaurant websites, coordinate site launches, and ensure menus, hours, imagery, promotions, and reservation links are accurate and engaging.
Improve visibility through SEO, AEO, and GEO across search engines and AI-powered platforms.
Manage menu distribution through platforms such as SinglePlatform and maintain consistent information across Google, Yelp, Tripadvisor, OpenTable, and restaurant websites.
Create email marketing campaigns, build guest databases, and develop automated communications to encourage repeat visits and loyalty.
Help property teams use OpenTable marketing tools, including guest communications, targeted promotions, Bonus Points, and Promoted Results.
Partner with outlets to develop paid social campaigns that drive reservations, promote events, and increase business during slower periods.
Analyze website traffic, email engagement, advertising performance, reservation conversions, and cost per seated cover to identify improvement opportunities.
Create performance reports and share actionable recommendations.
Provide training and resources to help property teams manage digital marketing efforts.
Collaborate with property leadership, Food & Beverage teams, Marketing Managers, Revenue Management, and external partners.
Stay current on emerging digital trends, AI-powered marketing tools, and evolving search behaviors.