Director, Marketing and Loyalty, Petsense

Tractor Supply Company•Brentwood, TN

About The Position

The Director, Marketing and Loyalty leads the Marketing function at Petsense, including managing the dedicated marketing team and third-party resources and agencies, and serving on the Petsense Leadership Team. The role collaborates with Petsense leaders and Tractor Supply counterparts to achieve marketing, customer, and branding goals. The Director sets the marketing function’s strategic vision in alignment with Petsense business goals, manages its budget, and leads integrated campaigns across internal teams and external partners. The position oversees customer research and insights, store signage and visual marketing, media planning, marketing content and production, asset accuracy and consistency, cause marketing and related public relations activities, and the development and management of the loyalty program. It also coordinates Grand Opening circular and signage schedules, directs weekly production meetings, and develops subordinate team members through performance management, succession planning, coaching, training, and mentoring.

Requirements

At least 8 years of consumer marketing experience, with a heavy emphasis on retail marketing.
Bachelor’s degree from an accredited college or university, or a suitable combination of education and experience.
Ability to speak, read, and write effectively in English.
Skill with Microsoft PowerPoint, Excel, and Word.

Nice To Haves

Experience with brand-driven consumer marketing companies.
Master’s degree.
Strategic thinking and ability to align daily work and resource priorities with organizational goals.
Ability to learn quickly, curiosity, and willingness to seek different perspectives.
Ability to assess people’s strengths, talents, personalities, and work styles.
Ability to manage political situations, diffuse conflict, encourage negotiation and workplace diplomacy, and support positive group decision-making.
Ability to set and articulate strategic vision and connect short-term goals to long-term objectives.
Ability to manage resources and budgets to maximize value, control costs, and reduce waste.
Ability to model Petsense and Tractor Supply values and foster a positive, productive work environment.

Responsibilities

Lead, direct, and delegate marketing projects through the marketing team and outside vendor partners.
Set the strategic vision for the marketing function in alignment with Petsense’s overall business goals.
Develop and manage the marketing budget.
Coordinate integrated marketing campaigns with Merchandising, Store Operations, Services, Human Resources, and external partners.
Manage customer research, analytics, and insights using internal and external resources.
Lead store signage and visual marketing at Petsense locations.
Manage the media mix across media types in conjunction with agency implementation.
Oversee development of digital and physical marketing content, production schedules, stakeholder coordination, and proofing.
Ensure the accuracy and consistency of produced marketing assets.
Coordinate giving and cause marketing activities and related public relations activities with the Tractor Supply PR team.
Develop and manage the loyalty program with IT, marketing, operational, and analytical resources.
Maintain and communicate the Grand Opening schedule for print circulars and signage, and collect and distribute product selections to Merchandising for circular production.
Organize, schedule, and direct weekly production meetings.
Develop subordinates through goal-setting, performance reviews, succession planning, coaching, training, and mentoring.