Loyalty & CRM Marketing Lead

Gelson's Markets•Santa Fe Springs, CA

13h

About The Position

Lead Gelson’s Rewards program and CRM/lifecycle marketing to grow customer engagement, retention, purchase frequency, and lifetime value. Use customer insights, segmentation, personalization, and testing to deliver relevant experiences and measurable business results across digital, e-commerce, and in-store touchpoints. The role owns and optimizes the Digital Rewards program, develops CRM and lifecycle marketing strategies and customer journeys, and manages loyalty and customer marketing programs in alignment with campaigns, promotions, and business priorities. It partners across Marketing Operations & Analytics, Content, Creative, Merchandising, IT, Operations, and E-Commerce, as well as with external loyalty, CRM, technology, agency, and digital marketing partners. Success is measured by growth in Rewards enrollment and active membership; improved retention, repeat purchasing, visit frequency, engagement, and customer value; stronger CRM and lifecycle campaign performance; incremental digital revenue; and effective execution and continuous optimization of customer marketing programs.

Requirements

Approximately 4–7 years of experience in loyalty, CRM, lifecycle, retention, digital, or customer engagement marketing.
Experience with loyalty or rewards programs, customer journeys, segmentation, personalization, and targeted communications.
Experience using CRM, marketing automation, loyalty, or customer engagement platforms and working with external partners.
Strong understanding of customer lifecycle marketing, loyalty, retention, and customer growth.
Ability to translate customer and campaign data into practical marketing strategies and measurable improvements.
Strong project management, analytical, problem-solving, communication, and presentation skills.
Ability to manage multiple priorities and collaborate effectively across departments and with external partners.
Customer-focused and proactive, with the ability to move initiatives from strategy through execution.

Nice To Haves

Retail, grocery, consumer, e-commerce, restaurant, hospitality, or membership-program experience.
Bachelor’s degree in marketing, Business, Communications, Digital Marketing, or a related field; equivalent relevant experience may be considered.

Responsibilities

Own and optimize Gelson’s Digital Rewards program to drive enrollment, activation, engagement, retention, and customer value.
Develop CRM and lifecycle marketing strategies, customer journeys, and targeted communications across email, digital, loyalty, and e-commerce channels.
Use customer behavior, purchase patterns, and lifecycle stage to build segmentation, personalization, retention, re-engagement, and win-back programs.
Identify opportunities to increase customer acquisition, conversion, repeat purchases, visit frequency, and incremental revenue.
Manage the loyalty and customer marketing calendar, aligning programs with campaigns, promotions, and business priorities.
Plan and evaluate tests across offers, messaging, timing, frequency, channels, and customer journeys; use results to improve performance.
Partner with Marketing Operations & Analytics to monitor KPIs, including enrollment, retention, engagement, spend, conversion, and customer lifetime value.
Collaborate with Content, Creative, Merchandising, IT, Operations, and E-Commerce to deliver consistent customer experiences across digital and physical channels.
Manage relationships with loyalty, CRM, technology, agency, and digital marketing partners; align deliverables and performance with business goals.
Stay current on loyalty, CRM, lifecycle marketing, personalization, and digital customer engagement trends relevant to retail and grocery.