CRM Lead

Base Power Company • Austin, TX

5d • Onsite

About The Position

Base is hiring a CRM Lead to build the communication and experimentation engine that turns leads into Base members. This is not a traditional CRM or lifecycle role: it combines customer segmentation, automations, and content to educate, nurture, and convert members at scale. The role will own Base’s CRM platform and develop lifecycle infrastructure, while creating high-converting content and testing ways to improve performance.

The CRM Lead will work across email, SMS, and in-app touchpoints, and collaborate with design, operations, and sales to maintain consistent messaging. The position is part of a lean, high-ownership Growth team that works closely with design, sales, and product. Base is a startup where priorities and responsibilities may change as business needs evolve. The company works in person and describes its pace as not a 9-to-5.

Requirements

• 3–7+ years of experience in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies.
• Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs, including workflows, automations, integrations, and reporting.
• Comfort with the technical details of CRM configuration, alongside strong writing and copywriting ability.
• Proven ability to create organic content strategies that grow audience and engagement.
• Strong organizational and project management skills to coordinate across multiple stakeholders.
• A data-driven approach to measuring and improving performance.

Responsibilities

• Own the CRM platform, including workflows, automations, segmentation, lead scoring, and data hygiene.
• Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints for different audience segments.
• Build reporting and dashboards to track lifecycle KPIs, and test and optimize sends, segmentation, and triggers to improve engagement and conversion.
• Troubleshoot technical issues and maintain data integrity across integrated systems, including CRM, ESP, and analytics tools.
• Translate complex concepts into simple, consumer-friendly language.
• Write content across the funnel, including email and SMS sequences, landing pages, scripts, onboarding flows, newsletters, and paid and organic creative.
• Define Base’s voice and implement messaging across key brand touchpoints, including web, email, SMS, and social.
• Collaborate with design, operations, and sales to keep messaging consistent across customer journeys.
• Coordinate across stakeholders and adapt as startup priorities and responsibilities evolve.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed