Marketing Specialist - Loyalty and Promotional

Associated Food Stores • Salt Lake City, UT

1d • Onsite

About The Position

Associated Food Stores is seeking a full-time Loyalty and Promotional Specialist for their Salt Lake City Corporate Office. This role is crucial for supporting retailers by driving incentives, program development, and sales through data-driven loyalty program campaigns. The specialist will assist in setting up and implementing rewards-based programs for a progressive grocery retailer. The Marketing Specialist also develops and executes marketing campaigns for independent grocers to drive awareness and sales, assesses campaign data for improvements, maintains a retailer CRM/tracking tool, collaborates with the marketing team on training and programs, reaches out to non-participating retailers, and coordinates marketing materials for recruiting and hiring promotions.

Requirements

• High school diploma or equivalent is required.
• Two years of experience in a related field is preferred.
• Experience with accounts receivable, billing, and invoicing.
• Computer literate and fluent with Microsoft Office (able to use Word and Excel to build spreadsheets and data tables).
• The ability to work within tight timelines is essential.
• Strong written and oral communication skills are required.
• Experience working with vendors.
• Possess a strong understanding and experience of paid and organic social media and digital marketing.
• Understand and utilize HTML and CSS to create emails in MailChimp.
• Experience or relevant training with Adobe Creative Cloud (video and photo editing apps/or equivalent), MS Office, MailChimp, and WordPress.
• Ability to work within tight timelines.
• Strong written and oral communication skills are required.

Nice To Haves

• Love of food, cooking, and healthy eating is a plus.
• Bachelor's degree in public relations, marketing, or related communications field preferred.
• An equivalent combination of relevant education and experience will be considered.

Responsibilities

• Reporting on loyalty-focused offers.
• Billing vendors and retailers for reward-based promotions.
• Managing campaigns targeted at specific shoppers and employee programs.
• Assisting in customer service calls and emails from guests shopping at our rewards locations.
• Assisting in the setup, troubleshooting, and creative solutions to support the ongoing expansion of Associated Food Stores’ loyalty program.
• Performing other related duties as assigned or requested.
• Develops and executes marketing campaigns for our independent grocers to drive awareness and sales.
• Assess ongoing campaign and media data to improve campaign efforts.
• Maintain a retailer CRM/tracking tool.
• Work with marketing team members to ensure that training and programs are planned and represented through retailer-facing training opportunities.
• Reach out to non-participating retailers with help from the marketing team and retail counselors to educate and explore our solutions.
• Assist with educating retailers about our services and onboarding them.
• Coordinate marketing materials and campaigns for recruiting and hiring-related promotions and events.
• Perform other marketing-related projects as needed.

Benefits

• Comprehensive benefits offering (health, dental, vision, life, 401(k), vacation, and sick leave as well as unique team member perks and discounts).
• Tuition reimbursement program.
• Opportunities for advancement.
• Daily pay option.
• Flexible schedules
• Health insurance
• 401(k) matching
• Employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED