Marketing Specialist - Loyalty and Promotional

Associated Food Stores, Inc•Salt Lake City, UT
•Onsite

About The Position

Associated Food Stores is seeking a full-time Loyalty and Promotional Specialist for their Salt Lake City Corporate Office. This role is crucial for supporting retailers by driving incentives, program development, and sales through data-driven campaigns for their loyalty program. The specialist will assist in setting up and implementing rewards-based programs for a progressive grocery retailer. The Marketing Specialist also develops and executes marketing campaigns for independent grocers to drive awareness and sales, assesses campaign data for improvements, maintains a retailer CRM/tracking tool, and collaborates with the marketing team on training and outreach to retailers. This role also involves coordinating marketing materials for recruitment and hiring promotions and performing other marketing-related projects.

Requirements

  • A high school diploma or equivalent is required.
  • Experience with accounts receivable, billing, and invoicing.
  • Computer literate and fluent with Microsoft Office (able to use Word and Excel to build spreadsheets and data tables).
  • The ability to work within tight timelines is essential.
  • Strong written and oral communication skills are required.
  • Experience working with vendors.
  • High school diploma required.
  • The ideal candidate is a proactive, detail-oriented, and creative team player who thrives on ownership of multiple projects.
  • Possess a strong understanding and experience of paid and organic social media and digital marketing.
  • Understand and utilize HTML and CSS to create emails in MailChimp.
  • Experience or relevant training with Adobe Creative Cloud (video and photo editing apps/or equivalent), MS Office, MailChimp, and WordPress.
  • Ability to work within tight timelines.
  • Strong written and oral communication skills are required.

Nice To Haves

  • Two years of experience in a related field is preferred.
  • Love of food, cooking, and healthy eating is a plus.
  • Bachelor's degree in public relations, marketing, or related communications field preferred.
  • An equivalent combination of relevant education and experience will be considered.

Responsibilities

  • Reporting on loyalty-focused offers.
  • Billing vendors and retailers for reward-based promotions.
  • Managing campaigns targeted at specific shoppers and employee programs.
  • Assisting in customer service calls and emails from guests shopping at rewards locations.
  • Assisting in the setup, troubleshooting, and creative solutions to support the ongoing expansion of Associated Food Stores’ loyalty program.
  • Performing other related duties as assigned or requested.
  • Develops and executes marketing campaigns for our independent grocers to drive awareness and sales.
  • Assess ongoing campaign and media data to improve campaign efforts.
  • Maintain a retailer CRM/tracking tool.
  • Work with marketing team members to ensure that training and programs are planned and represented through retailer-facing training opportunities.
  • Reach out to non-participating retailers with help from the marketing team and retail counselors to educate and explore our solutions.
  • Assist with educating retailers about our services and onboarding them.
  • Coordinate marketing materials and campaigns for recruiting and hiring-related promotions and events.
  • Perform other marketing-related projects as needed.

Benefits

  • Comprehensive benefits offering (health, dental, vision, life, 401(k), vacation, and sick leave as well as unique team member perks and discounts).
  • Tuition reimbursement program.
  • Opportunities for advancement.
  • Daily pay option.
  • Flexible schedules
  • Health insurance
  • 401(k) matching
  • Employee discounts
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