Dir Int'l Segment Mktg

Joint Commission•Oakbrook Terrace, IL

33d•$121,000 - $161,000

About The Position

Directs the team responsible for strategy, planning, and coordination of marketing activities for international customer segments across Joint Commission International and the Enterprise. Segments include hospitals, academic medical centers, ambulatory care, laboratories, home care, medical transport, and primary care, among others. Collaborates with Marketing, Business Development, and Product P&L leaders to set and achieve measurable performance targets. Leads and coaches the team developing sales and marketing content and outbound programs to meet business goals. The role oversees integrated marketing programs, budgets, product commercialization, marketing and sales collateral, performance measurement, sales enablement, and market planning across multiple customer segments and business units. It also represents Marketing in business pipeline reviews and develops staff performance and professional development plans. Travel of up to 15%, including international travel, may be required.

Requirements

Bachelor’s degree required, preferably in Marketing or a marketing-related concentration.
International marketing experience required.
At least 10 years of marketing experience in healthcare or another comparably complex B2B industry.
At least three years of marketing experience in a management role.
Strong command of B2B product marketing and downstream marketing concepts and strategies.
Previous experience launching new products.
Extensive experience planning and executing measurable demand-generation campaigns.
Working knowledge of digital and content marketing program best practices.
Experience developing annual marketing plans.
Ability to develop and coach marketing staff and communicate demand-generation strategy and techniques to non-marketing stakeholders.
Experience using a CRM platform in marketing activities.
Strong analytical and strategic thinking ability.
Ability to select, manage, and hold third-party vendors accountable.
Effective verbal and written communication skills, including the ability to give persuasive presentations to executive leadership.
Ability to travel up to 15%, as needed, including internationally.

Nice To Haves

MBA or master’s degree.
Familiarity with CEB Challenger Marketing & Selling.
Experience leading marketing planning for multiple P&Ls or business units.
Advanced working knowledge of CRM and marketing automation concepts.
Direct experience managing external marketing agencies.
Healthcare industry experience is highly preferred.

Responsibilities

Manage the process and team responsible for developing and planning integrated marketing programs across the Enterprise and channels for owned segments.
Track, manage, and plan marketing budgets from multiple parts of the Enterprise; oversee budget use and performance return.
Lead marketing activities related to new product strategy and development, and work with product line leadership on commercialization of new products and services.
Oversee development of marketing and sales collateral for multiple customer segments and maintain a process for review with Corporate Marketing.
Set team and individual performance goals; establish KPIs, reporting, and measurement processes; and monitor progress toward goals.
Ensure regular communication with and enablement of sales and business development staff through data, collateral, and updates supporting sales activities.
Represent Marketing in business pipeline reviews, communicate marketing programs and results, review financial performance, and recommend marketing priorities and programs to P&L leadership.
Develop annual performance goals and quarterly professional development plans for staff.
Partner with Sales, Business Development, and P&L leadership on annual market assessments to inform business plans, forecasts, and budgets.
Attend external conferences, review best-practice literature, and network outside the Enterprise to identify practices to incorporate.