Director, International Marketing

BetterHelp

11d•$210,000 - $275,000•Remote

About The Position

BetterHelp is the world's largest online therapy service, aiming to make mental health care more accessible globally. Founded in 2013, we have a network of over 30,000 licensed therapists and have assisted millions in improving their mental health. As the Director of International Marketing, you will join a diverse team dedicated to expanding therapy access. We prioritize employee well-being and professional development, recognizing that business and individual growth are interconnected. This role offers the opportunity to forge your own path, make a significant impact, and be challenged daily within a supportive environment.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, or a related field.
10+ years of experience in international marketing, growth marketing, or related fields.
Experience managing large performance marketing budgets across countries.
Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
Excellent communication, leadership, and people management skills, with the ability to influence stakeholders across cultures.
Ability to travel internationally as needed.

Nice To Haves

Fluency in multiple languages is a plus.

Responsibilities

Oversee the paid media strategy and planning across BetterHelp’s Tier 1, Tier 2, and Rest of World International markets to achieve optimal ROI and Brand KPIs.
Identify and implement new initiatives to deliver growth in new clients and revenue across all stages of the acquisition funnel and member journey.
Partner closely with cross-functional teams including growth marketing, brand, creative, product, service success, international operations and country teams prioritize and implement the highest impact international growth strategies.
Oversee the international testing roadmap including incrementality, new channel, landing page and creative testing.
Build the resourcing plan to most effectively deliver on BetterHelp’s growth and brand KPIs across agencies, in-house teams, local partners, and contractors.
Partner with country and operations teams to develop go to market strategies and help to oversee them for successful new market launches.
Partner with internal and external insights teams to analyze global market trends, media consumption, customer behavior, and competitive landscapes to identify opportunities for growth.
Ensure optimal localization of marketing assets, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.