Affiliate Marketing Manager- International

iHerb•Irvine, CA

About The Position

The Affiliate Marketing Manager - International role is a strategic position that will manage iHerb’s global affiliate and referral marketing programs, working cross-functionally with our international teams, product teams, marketing operations and strategic partnerships teams. This role involves managing iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth. The manager will lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts, specializing in key international markets. The position requires executing and implementing the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion. A key aspect is implementing the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness. The role also involves building and maintaining strong long-term affiliate partnerships, serving as a subject matter expert for affiliate marketing, and acting as a resource to international marketing teams to deepen market penetration of the performance affiliate business. Responsibilities include forecasting and tracking key metrics, preparing reports on program and publisher performance, and communicating progress to internal stakeholders. Collaboration with product and IT teams on integration and new feature development across owned and licensed referral platforms is essential. The role also involves evaluating and proposing strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings, and working closely with marketing operations and creative services teams to align with the promotional calendar and develop channel-specific creative and promotions. Monitoring the incrementality of the affiliate channel for assigned markets and adapting strategy to maximize marketing investment impact are also key duties.

Requirements

Experience in growth-stage ecommerce company, affiliate marketing agency, or digital marketing agency highly preferred
Strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies
Highly organized “doer,” with a data-driven mentality and a bias towards action
Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
Proven track record managing and growing international affiliate programs in global networks (Partnerize, Awin, CJ, Impact)
Strong understanding of the international affiliate landscape
Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations
Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures
Passion for driving international affiliate program expansion, business development, ecommerce growth and global online marketing
Bilingual abilities
Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports.
Familiarity with data functions, pivot tables, and advanced formulas is preferred.
Generally requires a minimum of seven (7) + years of digital marketing, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce or digital agency environment.
At least two (2) years of affiliate, performance partnerships and/or customer referral program experience in DTC ecommerce, with a focus on international markets.
Bachelor’s Degree or equivalent experience preferred.

Nice To Haves

Professional-working proficiency or native proficiency in any major global language.
Preferred languages include: Arabic, Chinese, Japanese and Spanish, with opportunity for additional global language options available.

Responsibilities

Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
Build and maintain strong long term affiliate partnerships.
Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms.
Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as development of channel-specific creative and promotions.
Monitor the incrementality of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.