Senior Manager, Affiliate Marketing

January DigitalDallas, TX
$60,000 - $90,000Hybrid

About The Position

January Digital is looking to fill a Growth Team Account Manager role for our team. This role requires a growth minded individual with excellent communication skills and prior expertise executing across the digital landscape. You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include: paid search, paid social, programmatic display and video. A successful Growth Team Account Manager has the ability to focus on and communicate the core elements of multi-channel management, execution, strategy and analysis.

Requirements

  • 5+ years’ experience in managing paid media in digital channels – search (organic / paid), programmatic, social, display, and video.
  • Proven ability to produce informed investment recommendations and campaign launches for a variety of advertising clients.
  • Experience managing client relationships and leading strategic and tactical conversations with stakeholders.
  • Strong understanding of paid media planning and execution.
  • 360° marketing perspective with an understanding of how channels such as SEO earned and owned media connect with paid media efforts.
  • Familiarity with incrementality testing and advanced measurement frameworks.
  • Excellent project management and organizational skills with the ability to manage multiple workflows and stakeholders.
  • Comfortable collaborating across teams to support integrated marketing strategies.
  • Experience with performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.
  • Strong knowledge of paid search platforms, paid social platforms, Google Analytics.
  • Excellent project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
  • Sold knowledge of Microsoft Excel and PowerPoint applications, Google work products, and other business tools (Slack, Asana, etc.)
  • Has a positive attitude and can-do mentality.
  • Continually seek innovative and breakthrough ideas, approaches, and solutions
  • Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail.

Nice To Haves

  • Proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges.

Responsibilities

  • Fully manage paid media across relevant channels (paid search, paid social, video, display, programmatic) with responsibility for analysis and optimizations based on client goals.
  • Formulating paid media strategies for client businesses, including new test recommendations and optimizations that align with the clients’ objectives.
  • Lead client calls and serve as the primary day-to-day point of contact for assigned accounts.
  • Own campaign planning and tactical execution across paid media channels.
  • Manage workflow and coordinate closely with Traffic/Operations teams to ensure projects move efficiently and deadlines are met.
  • Oversee project management across campaigns, ensuring deliverables are organized, prioritized, and executed on time.
  • Support the expansion of client engagements beyond paid media, including areas such as affiliate marketing, incrementality testing, forecasting, and creative strategy.
  • Collaborate cross-functionally to connect channel performance with broader marketing initiatives and client goals.
  • Ownership of analysis and reporting on client campaigns.
  • Manage ad delivery and implement optimizations fluidly across channels to meet client goals.
  • Ownership of day-to-day client communications.
  • Ideating and writing impactful ad copy that is tailored to each client and adheres to their specific guidelines for brand voice.
  • Build trust with clients by managing project deliverables, delivering flawless multi-channel tactical activation of marketing campaigns, and setting clear expectations internally.
  • Staying on top of the latest trends in media and in client industries and presenting these findings in internal meetings and to clients.
  • Helping lead audits and RFPs to win new business
  • Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Benefits

  • Competitive and equitable pay
  • 401k matching
  • bi-annual bonus eligibility
  • Flexible PTO
  • Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
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